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Consumer Lifestyle Marketing and Promotion Market Research

Mintel’s consumer lifestyles, marketing and promotion market research reports provide a comprehensive and extensive overview of the marketplace including information on the consumer lifestyles, marketing and promotion market size and consumer lifestyles, marketing and promotion market share.


Mintel’s consumer lifestyles, marketing and promotion industry reports can help you gain further insight into the consumer lifestyles, marketing and promotion market trends and gain valuable consumer lifestyles, marketing and promotion consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute consumer lifestyles, marketing and promotion industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Marketing to Hispanic Moms - US - September 2017

    "There are nearly 7 million Hispanic moms in the US, who live for their families. Household chores monopolize most of their time at home, regardless of whether or not they work full-time. Even if they would welcome help, they tend to be hesitant to ask for it. Shouldering the sometimes-thankless ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2017
    US
  2. Single Lifestyles - US - March 2017

    "In the US, singles account for a growing number of adults due to a steady number of marriages and a growing population. In 2016, 48% of adults age 15+ identified as single – nearly 123.5 million – and 44.1% are under age 30. Singles are active and mobile and often participate in “couples” ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2017
    US
  3. Marketing to Black Moms - US - September 2016

    "Black moms are the information gatekeepers, product and service decision makers, and the representative of her household. Although she is stretched across her parental and personal responsibilities, she takes comfort in knowing that her village – headed by her mom – will serve as a guidepost and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2016
    US
  4. Marketing to Moms - US - September 2016

    "Moms today are having their first child later in life and are choosing to have smaller families. Increasing childcare costs and limited benefits for working moms (such as paid maternity leave), are leading more moms to consider staying at home. Ultimately, moms today are proud of their parenting ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2016
    US
  5. Marketing to Hispanic Moms - US - September 2016

    "Hispanic moms are devoted to their families and their homes. They feel they are doing a good job as mothers. They recognize there are challenges associated with motherhood and managing their households. However, unacculturated Hispanics seem to welcome those challenges and be mentally ready to ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2016
    US
  6. On-premise Alcohol Trends - US - May 2016

    "Sales of alcohol at bars, restaurants, and other establishments continue to grow as consumers feel relatively positive about the US economy. The alcohol industry is continually adapting to new consumer preferences including the movement toward craft beer, lower alcohol drinks, and cocktails made ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2016
    US
  7. Marketing to the iGeneration - US - April 2016

    "Until recently, the iGeneration has been largely overshadowed by the preceding generation: Millennials. As iGens begin to edge Millennials out of the key 18-34 demographic, marketers need to pay closer attention to this generation’s priorities and how their behavior differs from the dominant ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2016
    US
  8. Attitudes towards Higher Education - US - December 2015

    "A college degree is still largely viewed as a necessity for a successful career and as a source of greater job security. However, the cost, lack of flexibility, and lengthy time commitment have some adults looking for alternatives to a traditional education."

    - Lauren Bonetto, Lifestyles & Leisure ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2015
    US
  9. Marketing to Asian Moms - US - September 2015

    "Asian moms are a diverse group, originating from many countries, speaking many languages, and encompassing a wide range of economic and cultural backgrounds. On average though, they are highly educated, with high-household incomes and high expectations for their children’s futures. This ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2015
    US
  10. Marketing to Millennials - US - February 2015

    “Millennials will continue to play an increasingly important role in the workplace and economy. In order to effectively target Millennials, brands must understand how they see themselves and how to market to Millennials without alienating older generations.”

    Read More
    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2015
    US
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