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Consumer Lifestyle Marketing and Promotion Market Research

Mintel’s consumer lifestyles, marketing and promotion market research reports provide a comprehensive and extensive overview of the marketplace including information on the consumer lifestyles, marketing and promotion market size and consumer lifestyles, marketing and promotion market share.


Mintel’s consumer lifestyles, marketing and promotion industry reports can help you gain further insight into the consumer lifestyles, marketing and promotion market trends and gain valuable consumer lifestyles, marketing and promotion consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute consumer lifestyles, marketing and promotion industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Marketing to Moms - US - September 2013

    “In addition to advertising overexposure, moms are confronted with issues such as safety, childhood bullying, health and nutrition, and the influence of social media. Understanding moms’ top concerns as they relate to her children—and her aspirations for them—can help brands tailor messaging that ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2013
    US
  2. Lifestyles of the Under- and Unemployed - US - July 2013

    “Many Americans have not recovered from the financial impact of the Great Recession resulting in a rise in the percentage of Americans who are downwardly mobile. These adults need products and services commonly associated with a middle-class lifestyle buy at budget rates as well as ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2013
    US
  3. Hispanic Consumers' Share of Wallet - US - June 2013

    “Hispanics have cut back their spending since the last recession, but are still treating themselves to a certain extent. They are also very reluctant to use any kind of debt to pay for things—preferring to pay cash instead."

    – Tonya Roberts, Multicultural Analyst

    Some issues addressed in this report ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2013
    US
  4. Asian American Premium Brand Consumer - US - June 2013

    “Asian American consumers control substantial collective buying power, but cannot be addressed as one group. Because there are multiple languages and multiple generations to address, promoters of luxury goods to Asian audiences would do well to focus on a particular Asian subgroup.”

    – Susan Menke, ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2013
    US
  5. Social Networking - US - June 2013

    “The bridge to greater efficacy in social network ads and the road to greater ad sales for networks are intertwined around a single segmentation that rises above industry verticals—how the networker feels about brand interactions on ‘her’ page or feed in general.”

    – Billy Hulkower, Senior ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2013
    US
  6. Weddings - US - May 2013

    “While the wedding market has returned to modest growth, a smaller share of the population is choosing marriage and more opting to cohabitate without commitment instead. Industry players will need to look beyond the traditional parameters of weddings to attract marriage holdouts. Other avenues for ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2013
    US
  7. American Lifestyles 2013: Five Years Later - US - 2013

    “Nearly four years into the economic recovery, the labor market remains historically weak and median household incomes have yet to return to pre-recession levels. The lingering effects of the worst economic downturn since the ‘Great Depression’ of the 1930s have consumers retaining a budget ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2013
    US
  8. Living Local - US - April 2013

    “Local marketers have a challenge to simultaneously position local involvement as conducive to community and personal gain. While helping the local and wider economy and supporting patriotic sentiments are leading drivers of living local, participation in the local market are unlikely to be ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2013
    US
  9. Marketing to Sports Fans - US - March 2013

    “While many Americans are drawn to professional sports, leagues and marketers have an ongoing opportunity to make sporting events more accessible to a wider array of fans. They should develop more ways for fans to socialize through on-screen viewership, make it easier for ads to share the screen ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2013
    US
  10. Black Consumers' Diet and Wellness - US - March 2013

    “Black consumers exhibit the highest incidence of obesity and related diseases, but they are doing little to address it. Cultural as well as economic elements play a big role in unhealthy dietary habits and sedentary lifestyle. Creating awareness about the link between diet and food is the key to ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2013
    US
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