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Consumer Lifestyle Marketing and Promotion Market Research

Mintel’s consumer lifestyles, marketing and promotion market research reports provide a comprehensive and extensive overview of the marketplace including information on the consumer lifestyles, marketing and promotion market size and consumer lifestyles, marketing and promotion market share.


Mintel’s consumer lifestyles, marketing and promotion industry reports can help you gain further insight into the consumer lifestyles, marketing and promotion market trends and gain valuable consumer lifestyles, marketing and promotion consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute consumer lifestyles, marketing and promotion industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. America's Pet Owners - US - March 2013

    “America’s pet owners are feeling the pressure to be ‘good’ parents for their animals, and their spending behaviors reflect owners’ need to be emotionally connected and socially interactive. Their desire to do anything to keep their pets healthy informs their preferences for ‘premium’ brands and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2013
    US
  2. Marketing to the Green Consumer - US - March 2013

    • Has “green” faded from public concern to be replaced by larger or more pressing issues?
    • Should companies bother with green claims, or focus their CSR efforts elsewhere?
    • What are the most effective green claims when marketing to the green consumer?

    Read More
    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2013
    US
  3. Marketing to Hispanic Moms - US - February 2013

    “From figuring out how to provide nutritional meals on a budget or determining what is ‘nutritional,’ Latina moms want additional information from the media. Whether it is editorial content or branded advertising, brand messages are not influencing Hispanic moms’ purchasing decisions. This begs ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2013
    US
  4. Millennials Leisure Trends - US - February 2013

    “Compared with older generations, more Millennials want to spend leisure time connected to the internet, and can as such be dubbed the ‘online generation.’ However, marketers can make more inroads among these young adults by making them more comfortable in offline social situations as well as ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2013
    US
  5. Black Consumers' Share of Wallet - US - January 2013

    “Black median household income decreased by slightly more than $2,000 from 2008-11, more so than for any other ethnic or racial group. Yet, prices for everyday essentials such as food, transportation, and utilities continue to rise. This means that Black household budgets are being shifted from ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    January 2013
    US
  6. Pharmaceuticals: The Consumer - US - January 2013

    “The pharmaceuticals industry continues to grow; however, changes to the healthcare landscape from the ACA as well as patent expirations will affect future sales.”

    – Emily Krol, Health and Wellness Analyst

    Some questions answered in this report include:

    • How will the Affordable Care Act (ACA) impact ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    January 2013
    US
  7. Hispanics and Household Products - US - November 2012

    “The likelihood of Hispanic consumers purchasing various types of household products and their attitudes toward these products are among the key issues discussed in this report. Hispanics seek dependability and trust when buying household products, and having past experience with an item is the ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    November 2012
    US
  8. Marketing to Kids - US - October 2012

    “The primary concern for any marketer targeting kids is that they do not inadvertently offend parents or children’s advocacy groups with cleverly designed campaigns that may be deemed ‘too effective’ or exploitative of impressionable kids—particularly for products that are not seen as beneficial ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    October 2012
    US
  9. Marketing to Pet Owners - US - September 2012

    Pet ownership in America is widespread, with 64% owning any pet. Being a pet owner often means more than providing the basic necessitates for an animal. In fact, Mintel finds that pets are considered members of the family to nearly nine out of 10 pet owners; however, this view is slightly more ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2012
    US
  10. Blacks and Entertainment - US - July 2012

    According to the U.S. Census Bureau, the Black population is expected to reach 42.6 million by 2016, an 11.3% increase from 2006. Currently at $957 billion, Black spending power is expected to climb to $1.25 trillion by 2015. Black consumers spend their leisure time in a variety of ways, some ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2012
    US
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