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Consumer Lifestyle Marketing and Promotion Market Research

Mintel’s consumer lifestyles, marketing and promotion market research reports provide a comprehensive and extensive overview of the marketplace including information on the consumer lifestyles, marketing and promotion market size and consumer lifestyles, marketing and promotion market share.


Mintel’s consumer lifestyles, marketing and promotion industry reports can help you gain further insight into the consumer lifestyles, marketing and promotion market trends and gain valuable consumer lifestyles, marketing and promotion consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute consumer lifestyles, marketing and promotion industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Baby Boomers and Vacation - US - December 2010

    The U.S. leisure travel market was in decline in 2009 compared to 2008, driven down by the still-staggering economy and the rising cost of travel. While 2010 sales are up over 2009, Americans are still carefully monitoring their discretionary spending. Although Baby Boomers represent more than one ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2010
    US
  2. Marketing to Kids - US - November 2010

    Kids 6-11 are a diverse group: some are still very much children, while others are on the threshold of their teenage years. Some are starting to wrestle with issues of self-esteem, while others are still content to watch their favorite television shows and play with their toys. Some want fame, ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    November 2010
    US
  3. Hispanics and Household Products - US - October 2010

    As the largest minority group in the U.S., Hispanics purchasing power is expected to exceed $1.2 trillion by 2012, and their expenditures on household products are ever growing. While the overall U.S. population is spending less on household products than they did 5 years ago, Hispanics’ ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    October 2010
    US
  4. Attitudes Toward Traditional Media Advertising and Promotion - US - September 2010

    The year 2009 was the worst the traditional advertising industry has faced in recent history. The challenging economic environment is forcing advertisers to consider how traditional marketing fits into the larger puzzle of consumer engagement with brand, especially given the rise of digital ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2010
    US
  5. Attitudes Toward Social Responsibility - US - September 2010

    In the light of recent corporate scandals, global warming and the current recession, consumers are beginning to see Corporate Social Responsibility (CSR) as a necessary part of any corporate makeup. Overall consumer trust in authority is low, leading consumers to be cautious, slow to defer to ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2010
    US
  6. Marketing to Dads - US - August 2010

    The extensive media attention that moms’ increasing influence over many aspects of family life has received in recent years has overshadowed a quiet revolution underway among dads. Just as moms are now exerting even greater control over traditionally male product categories such as cars and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2010
    US
  7. Marketing to Affluent Consumers - US - July 2010

    In difficult economic times, recovery may depend on the willingness of more affluent consumers to spend. However, roughly two-thirds of affluent respondents to Mintel’s survey say they are cutting back because of the economy, demonstrating the breadth of the Great Recession. To survive this ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2010
    US
  8. Family Purchases: Kids as Influencers - US - June 2010

    Kids and teens often influence what their parents purchase on their behalf and play a key role in determining what type of foods and entertainment will be purchased for the family household. At the same time, the FTC and other agencies are regulating advertising directed at kids more closely than ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2010
    US
  9. Senior Purchasing Decisions - US - May 2010

    In today’s media, over-65s are largely marginalized by marketers that want to keep their appeal as broad as possible. This tendency will necessarily change over the next few years as Baby Boomers bring their buying power across the 65-year mark. An understanding of how retirement and age shift ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2010
    US
  10. The Hispanic Blue Collar Consumer - US - May 2010

    Hispanics are the largest minority group in the US and the second major ethnicity among blue collar workers. Hispanic blue collars are usually foreign-born, Spanish-dominant, have lower educational attainment and consequently lower income than non-Hispanic blue collars. They are also a ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2010
    US
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