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Consumer Lifestyle Marketing and Promotion Market Research

Mintel’s consumer lifestyles, marketing and promotion market research reports provide a comprehensive and extensive overview of the marketplace including information on the consumer lifestyles, marketing and promotion market size and consumer lifestyles, marketing and promotion market share.


Mintel’s consumer lifestyles, marketing and promotion industry reports can help you gain further insight into the consumer lifestyles, marketing and promotion market trends and gain valuable consumer lifestyles, marketing and promotion consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute consumer lifestyles, marketing and promotion industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Digital Advertising - China - March 2019

    “Both content and touchpoint are crucial for successful digital advertising, as consumers don’t want to be fed irrelevant information anymore. Native content will continue to be of importance and lifestyle-positioning is increasingly appealing. Meanwhile, advertisers need to explore new ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    March 2019
    China
  2. Marketing to University Students - China - October 2018

    “Today’s university students are more distinctive and have personality. They value diligence and excellence also an informal and laid-back attitude. They appear both very practical and spoiled. Professional/academic skills are proactively invested, as well as hobby and leisure activities. An ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    October 2018
    China
  3. Attitudes towards KOLs - China - August 2018

    “The new era of internet offers both ‘listeners’ and ‘speakers’ more methods of communication. By the accessibility and instance of social media, the number of KOLs, especially internet celebrities, has shown a geometric growth. It is a brand new touchpoint to reach consumers with humanized ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    August 2018
    China
  4. Marketing Pollution-proof Products - China - August 2015

    “In February 2015, Under the Dome, a documentary that investigated air pollution in China, became a smash hit in China. It attracted hundreds of millions of viewers in a very short time after it went live online. The popularity of the documentary could be regarded as a demonstration of the high ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    August 2015
    China
  5. Marketing to the Middle Class - China - June 2014

    “As a result of the government’s plans to reduce income disparity and the living quality gap between rural and urban areas, the minimum wage has been rising to encourage China’s domestic consumption. As a consequence, this has allowed various lower income earners to achieve middle class status."

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    June 2014
    China
  6. Marketing to Mums - China - November 2013

    “Chinese mums are becoming more demanding in what they want to achieve as well as savvier in how they achieve these goals. This has profound implications and opportunities for brands marketing to mums.”

    – Ruyi Xu, Deputy Research Manager

    In this report, we answer the following key questions:

    • What are ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    November 2013
    China
  7. Consumer Lifestyles: Meet the Little Emperors - China - November 2012

    “China’s ‘Little Emperors’ are the youth of the country’s nascent emerging middle class. Growing up in families with higher-than-average discretionary incomes, no siblings and active grandparents, they are the beneficiaries of rising expenditure on children. However, a rigid education system and a ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    November 2012
    China
  8. Consumer Lifestyles: China's Middle Class - China - June 2012

    “The overriding and dominant theme of the Chinese middle class is its almost manic desire to achieve status, to aspire to what it perceives to be a better life. To live in some comfort and space, to own consumer items ( be it a smartphone or luxury handbag) that is branded for success, to eat and ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    June 2012
    China