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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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  • tick3Previous editions

  • tick4Multiple formats

No. of reports 1 of 20
  1. The Ethical Consumer - Germany - 2020

    • Consumer Report
    • April 2020
    • Germany

    Plastic pollution and climate change lead consumers’ concerns. But COVID-19 will change ethical consumers' priorities in the medium term.

    Mainga Hachibiti, Research Analyst - Consumer Lifestyles

    US $2,433.20 (Excl.Tax)
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  2. Out-of-home Eating Habits – Germany – 2020

    • Consumer Report
    • April 2020
    • Germany

    German foodservice brands can mitigate the damage caused by COVID-19 by ramping up takeaway options and delivery services.

    Dr. Christina Wessels, Research Analyst – Household & Leisure

    US $2,433.20 (Excl.Tax)
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  3. Marketing to Women – Germany – 2020

    • Consumer Report
    • March 2020
    • Germany

    German women value equality, out-dated gender portrayals in advertising risk offending them. COVID-19 changes their perceptions of advertising in the medium term.

    Mainga Hachibiti, Research Analyst - Consumer Lifestyles

    US $2,433.20 (Excl.Tax)
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  4. Marketing to Millennials – Germany – 2020

    • Consumer Report
    • February 2020
    • Germany

    Despite a reputation to the contrary, Mintel research shows that Millennials still aspire to traditional life goals, but need help from brands to achieve them.

    Mainga Hachibiti, Research Analyst - Consumer Lifestyles

    US $2,433.20 (Excl.Tax)
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  5. Marketing to Men – Germany – 2020

    • Consumer Report
    • January 2020
    • Germany

    While German men still conform to some 'male' gender stereotypes, such as having high interest in cars and gadgets, many more of them are also taking on more household and family duties.

    Heidi Lanschützer, Food & Drink Analyst, Germany

    US $2,433.20 (Excl.Tax)
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  6. Managing a healthy lifestyle – Germany – 2019

    • Consumer Report
    • November 2019
    • Germany

    There is an urgent need for concerted efforts by the government, businesses and brands to change people’s perceptions about what constitutes being healthy.

    Heidi Lanschützer, Food & Drink Analyst, Germany

    US $2,433.20 (Excl.Tax)
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  7. Supermarkets - Germany - November 2017

    • Consumer Report
    • November 2017
    • Germany

    “The introduction of Amazon Fresh in May 2017 has been a shot in the arm for online grocery retailing in Germany with a number of the leading supermarkets launching or expanding their e-commerce offering. As availability of grocery e-commerce improves, German consumers will ...

    US $1,210.52 (Excl.Tax)
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  8. German Consumer Lifestyles: Technology and the Environment - November 2012

    • Consumer Report
    • November 2012
    • Germany

    Mintel's Continental Europe Consumer Lifestyles reports analyse consumer data across four countries: France, Germany, Spain and Italy.

    The first set of individual country reports published in July focus on consumer attitudes towards health, cooking, food shopping, the economy ...

    US $1,575.50 (Excl.Tax)
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  9. German Consumer Lifestyles: Food and Health - July 2012

    • Consumer Report
    • July 2012
    • Germany

    This is the first in a twice-yearly series of reports that analyses consumer data from four European countries – France, Italy, Spain, Germany – and forms part of the European Consumer Lifestyle series. The analysis will focus on consumers from each country, and identify and ...

    US $1,575.50 (Excl.Tax)
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  10. Sportswear in Germany (2011) – Market Sizes

    • Market Data
    • April 2012
    • Germany
    Sportswear in Germany by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2011. This market comprises all sports clothing and footwear for swimming, ski-ing, running, fitness and other sports through all retail outlets ...
    US $364.98 (Excl.Tax)
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No. of reports 1 of 20