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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 145
  1. Out-of-home Eating Habits – Germany – 2020

    • Consumer Report
    • April 2020
    • Germany

    German foodservice brands can mitigate the damage caused by COVID-19 by ramping up takeaway options and delivery services.

    Dr. Christina Wessels, Research Analyst – Household & Leisure

    US $2,433.20 (Excl.Tax)
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  2. PC Gaming: Desktops and Laptops - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "From older casual gamers playing simple card games on their home computers to younger gamers investing in dedicated gaming hardware, the PC gaming audience encompasses a vast array of interests. A lack of brand loyalty, coupled with a desire to optimize the gaming experience, ...

    US $4,417.51 (Excl.Tax)
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  3. Gaming Trends: 2020 - US - December, 2019

    • Consumer Report
    • December 2019
    • US

    "Global gaming revenue estimated to reach $152.1 billion by the end of 2019, representing 66% growth from 2015. While only representing a fraction of the market, the US gaming market is growing in tandem with global expectations. In 2019, the US even gained some share on the ...

    US $4,417.51 (Excl.Tax)
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  4. Hispanic Lifestyles and Entertainment - US - December 2019

    • Consumer Report
    • December 2019
    • US

    "Overall, the majority of Hispanics are pleased with their current lifestyles. Their level of satisfaction is strongly correlated with how well they get along with friends and family and how much they want them involved in their leisure time. In addition to friends and family, ...

    US $4,417.51 (Excl.Tax)
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  5. Marketing to Sports Fans - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "Nearly all consumers in the US are fans of watching at least one sport, and the majority of sports fans enjoy watching football, basketball and/or baseball. Sporting events offer marketers a plethora of opportunities to reach a broad population of consumers with advertising, ...

    US $4,417.51 (Excl.Tax)
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  6. Active Outdoor Enthusiasts - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "The outdoor recreation market is populated by a large, stable group of dedicated outdoor enthusiasts who tie their identities to their favorite outdoor activities. Consumers have a tendency to gravitate toward the familiar, making family, friends and even influencers important ...

    US $4,417.51 (Excl.Tax)
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  7. Cooking in America - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "There are over 80 million Americans who enjoy cooking, cook often, and cook because they want to, not just because they have to. An additional 43 million share their enthusiasm, even if they don’t cook as often. This receptive audience bodes well for brands in the cooking ...

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  8. Leisure Time - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Consumers are working to make their free time as meaningful as they possibly can. The easiest path to that is through comforting activities, but brands can help encourage people to get out of their comfort zones. Everyone’s trying to find their tribe, and leisure activities ...

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  9. Marketing to Outdoor Lovers - China - September 2019

    • Consumer Report
    • September 2019
    • China

    “The outdoor market in China is a new emerging market, although outdoor activities have been popular for years thanks to consumers’ increasing incomes and willingness to participate. Outdoor lovers, especially when seeking professional guidance, find it difficult to make ...

    US $4,482.84 (Excl.Tax)
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  10. Consumers and the Economic Outlook - UK - September 2019

    • Consumer Report
    • August 2019
    • UK

    “It is a confusing time for the British public. The new Government has been unable to agree a Brexit deal with the EU and Parliament has passed legislation obliging the Prime Minister to request a further extension if he cannot get one. Despite this, Boris Johnson has ...

    US $2,670.44 (Excl.Tax)
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No. of reports 1 of 145