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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 74
  1. New Media and the Irish Consumer - Ireland - December 2010

    • Consumer Report
    • December 2010
    • Ireland

    Now that around two thirds of all Irish consumers have a broadband internet connection in the home, the internet is an established, mainstream channel through which advertisers can reach a mass-market audience. However, there is a danger that the rapid growth in online ...

    US $1,325.39 (Excl.Tax)
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  2. Baby Boomers and Vacation - US - December 2010

    • Consumer Report
    • December 2010
    • US

    The U.S. leisure travel market was in decline in 2009 compared to 2008, driven down by the still-staggering economy and the rising cost of travel. While 2010 sales are up over 2009, Americans are still carefully monitoring their discretionary spending. Although Baby Boomers ...

    US $4,395.00 (Excl.Tax)
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  3. Asian Americans and Financial Services - US - December 2010

    • Consumer Report
    • December 2010
    • US

    This report explores the attitudes towards and use of financial services among Asian Americans. It provides insight into Asian American demographics (including purchasing power), and the factors affecting financial attitudes and use of financial services and products. These ...

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  4. Dairy Market - Is Functional Still a Driving Force? - Ireland - November 2010

    • Consumer Report
    • November 2010
    • Ireland

    The Irish dairy market has proved more robust than other food categories in the recession, growing by 4% in value sales over the last five years to reach an estimated €1.4 billion in 2010, despite the impact of heavy promotional activity and trading down over 2009 into 2010.

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  5. London Effect (The) - UK - November 2010

    • Consumer Report
    • November 2010
    • UK

    With 12% of the UK’s population living in Greater London, this report examines whether people living in London are happier, more content and more likely to interact with their local surroundings to a greater degree than people from elsewhere in the UK, and indeed whether there ...

    US $2,051.63 (Excl.Tax)
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  6. Dieting and Weight Control Foods - UK - November 2010

    • Consumer Report
    • November 2010
    • UK
    • Low fat/calorie foods with added health benefits would appeal to the over 45 year olds who form the core of the weight control foods market. These consumers are more likely to be looking to change their diet to improve their health.
    • As men are more likely to agree that they are ...
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  7. Email and Online Marketing in Financial Services - US - November 2010

    • Consumer Report
    • November 2010
    • US

    In the consumer survey for this report, it is learned that over half of all adults 18+ who have access to the internet have either shopped for or purchased a financial product within the past year. Products likely to have been purchased are auto insurance, homeowners insurance, ...

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  8. Football Business - UK - November 2010

    • Consumer Report
    • November 2010
    • UK

    This report tracks recent changes in the way consumers follow football and the attitudes they hold towards it, and considers these in the context of wider trends in the game and UK society. In so doing, it examines the hypothesis that “England’s continuing failure in ...

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  9. Marketing to Kids - US - November 2010

    • Consumer Report
    • November 2010
    • US

    Kids 6-11 are a diverse group: some are still very much children, while others are on the threshold of their teenage years. Some are starting to wrestle with issues of self-esteem, while others are still content to watch their favorite television shows and play with their toys. ...

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  10. Leisure and Entertainment Preferences of Young Hispanic Adults - US - November 2010

    • Consumer Report
    • November 2010
    • US

    Impacted by the recession there has been a slowdown in household entertainment spending over the last two years. However, Hispanics remain one of the fastest growing segments of the population, representing nearly a fifth of the U.S. population aged 18-35, and Hispanic ...

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No. of reports 1 of 74