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Consumer Lifestyle Marketing and Promotion Market Research

Mintel’s consumer lifestyles, marketing and promotion market research reports provide a comprehensive and extensive overview of the marketplace including information on the consumer lifestyles, marketing and promotion market size and consumer lifestyles, marketing and promotion market share.


Mintel’s consumer lifestyles, marketing and promotion industry reports can help you gain further insight into the consumer lifestyles, marketing and promotion market trends and gain valuable consumer lifestyles, marketing and promotion consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute consumer lifestyles, marketing and promotion industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Lifestyles of Baby Boomers - US - December 2011

    Economic concerns are the underlying theme of the lifestyle changes made by many of the nation’s Baby Boomers. Since the recession officially ended in 2009, there have been few positive developments regarding the tepid state of U.S. economic growth. With retirement funds ravaged, jobs scarce, and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2011
    US
  2. Character Merchandising - US - December 2011

    Popular characters can be very effective at driving sales for a variety of products. For example, according to Nickelodeon, Dora the Explorer has generated more than $11 billion in worldwide sales since 2002. The exceptional effectiveness of character merchandising—especially when related to ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2011
    US
  3. Multicultural QSR Consumer - US - December 2011

    The spending power of multicultural consumers is rising as their numbers increase, making them a key consideration for the Quick Service Restaurant (QSR) industry. However, there are significant differences within these groups and “one size fits all” marketing and menu developments will not ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2011
    US
  4. Leisure Review - UK - December 2011

    “Three in four adults say they are always on the lookout for special offers and deals when it comes to visiting leisure venues and this becomes even more of a factor among the heaviest users. It is important for venues looking to protect their market position to roll their sleeves up and jump in ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    December 2011
    UK
  5. Canadian Mass Affluents - December 2011

    Canada may be a small country in terms of population, but a relatively high percentage of them are quite affluent. About one-third of Canadian households earn C$100K+, and 22% earn C$150K+. An outsize percentage of the most affluent are new immigrants, mainly from Asia, who are driving population ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2011
    US
  6. Marketing To City Dwellers - UK - December 2011

    “Improved quality of life, increased affordability and low crime feature prominently amongst the reasons for trading city living for the suburbs and rural areas. Over four in ten urban 16-24s are feeling less safe in the aftermath of the urban riots, and this sentiment is likely impacting on their ...

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    US $2,963.91 (Excl.Tax)
    Consumer Report
    December 2011
    UK
  7. Social Dynamics of 18-24-year-olds - US - November 2011

    In many ways the social dynamics of 18-24 year-olds represents the future for marketers. As brands rely more on social media and other online and mobile communication platforms to reach current and potential customers, they increasingly enter the social worlds of young adults who have come to rely ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    November 2011
    US
  8. Attitudes towards Advertising - Ireland - November 2011

    The advertising industry is being heavily impacted by technological developments; whilst television remains the most popular advertising medium (with over seven in ten consumers identifying TV as the advertising medium they pay most attention to), online media players and time-shifted viewing via ...

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    US $1,478.58 (Excl.Tax)
    Consumer Report
    November 2011
    Ireland
  9. Marketing to the Mass Affluent - US - November 2011

    The effects of the economy on the mass affluent have been both psychological and behavioral. Certainly the prolonged recession and high unemployment rates have made many people pessimistic about the future of the economy, and the mass affluent are no different. The state of the economy has mass ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    November 2011
    US
  10. Marketing Health to Women - US - November 2011

    Overall, women demonstrate a high level of interest in health—including products like online tools to manage health, vitamins and supplements, and fresh foods. Subgroups, such as moms and Baby Boomers, have an increased health interest and are prime target demographics for health products. Over ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    November 2011
    US
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