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Consumer Lifestyle Marketing and Promotion Market Research

Mintel's consumer lifestyles, marketing and promotion reports keep you at the cutting edge of change - in how people live and how brands can reach them. From health and leisure to financial behaviour and social attitudes - and the influence of brands on each - our analysis and insight helps you know your consumers better than they know themselves. It's the best lifestyle choice your business can make.

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No. of reports 1 of 85
  1. Sponsorship - Ireland - December 2015

    • Consumer Report
    • December 2015
    • Ireland

    "While the overall sponsorship spend in Ireland is only around a tenth of the amount spent on conventional advertising, it is nonetheless an established, resilient and growing sector with promising prospects for the years ahead. It has weathered the difficult years of the ...

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  2. Consumers and the Economic Outlook: Quarterly Update - UK - December 2015

    • Consumer Report
    • December 2015
    • UK

    "Mintel's key measures of consumer confidence show that people are still wary. Although the improvements in sentiment that accompanied the end of the income squeeze have been sustained, 2015 has been a year of consolidation, rather than one of soaring consumer spirits. Earlier ...

    US $1,228.43 (Excl.Tax)
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  3. Alimentação Saudável - Tendências - Brasil - Dezembro 2015

    • Consumer Report
    • December 2015
    • Brazil

    “Apesar do cenário econômico estar pouco favorável, alguns fatores podem impulsionar o crescimento do mercado de alimentos saudáveis. O envelhecimento da população cria novas demandas de benefícios de saúde em alimentos e bebidas, assim como o aumento de problemas como hipertensã

    US $3,995.01 (Excl.Tax)
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  4. Supermercados e Hipermercados - Brasil - Dezembro 2015

    • Consumer Report
    • December 2015
    • Brazil

    “O mercado varejista de alimentos e bebidas no Brasil é altamente competitivo, dinâmico e fragmentado. Os brasileiros podem escolher desde mercados de rua até grandes atacadistas, sendo que preferem aqueles que podem oferecer os melhores preços e serviço de atendimento ao ...

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  5. Marketing para as Mães - Brasil - Dezembro 2015

    • Consumer Report
    • December 2015
    • Brazil

    “A situação econômica do Brasil tem afetado as atividades de lazer das mães e seus filhos; muitas delas têm optado por atividades mais em conta e passado mais tempo com eles em casa, em vez de planejar atividades fora.”
    – Renata Pompa de Moura, Gerente de Pesquisa

    Este relatório ...

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  6. Marketing to Moms - Brazil - December 2015

    • Consumer Report
    • December 2015
    • Brazil

    “The economy has been influencing the activities moms do with their kids, with many of them trying to save by opting for more affordable leisure activities and spending more time at home rather than going out.”
    – Renata Pompa de Moura, Research Manager

    This report examines the ...

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  7. Customer Loyalty and Reward Schemes - UK - December 2015

    • Consumer Report
    • December 2015
    • UK

    “With their everyday low pricing structure the discounters have shown consumers that they don’t need to build up points or jump through hoops to get the lowest prices. Instead, loyalty schemes have become more about adding additional value to a purchase or enhancing a shopping ...

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  8. Attitudes towards Higher Education - US - December 2015

    • Consumer Report
    • December 2015
    • US

    "A college degree is still largely viewed as a necessity for a successful career and as a source of greater job security. However, the cost, lack of flexibility, and lengthy time commitment have some adults looking for alternatives to a traditional education."

    - Lauren Bonetto, 

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  9. Hispanics and Brand Loyalty - US - December 2015

    • Consumer Report
    • December 2015
    • US

    "The foundation for brand loyalty is very clear among Hispanics; it is based mainly on functional aspects of the brand such as quality as well as affordability, dependability, and trust. When targeting Hispanics, brands also need to be aware that brand loyalty can be fragile."

    - ...

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  10. Black Consumers and Brand Loyalty - US - December 2015

    • Consumer Report
    • December 2015
    • US

    "Black consumers are very brand conscious and typically use some of the same trusted brands that their parents used. While cost plays a role in the brands they buy, they aren’t willing to give up quality and brand name for the lowest price. As a result, they tend to be very ...

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No. of reports 1 of 85