Consumer Attitudes

Consumer Attitudes Market Research

Mintel’s Consumer Attitudes market research combines the latest consumer intelligence, market insights and expert recommendations to help you understand how consumer attitudes are changing and the effect this has on your industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    17% of Germans claim to eat/drink healthily all of the time, an increase on the 2023 figure of 13%. However, 38% of Germans who do not eat/drink healthily all the time cite financial barriers. Moreover, financial concerns are of higher significance than weight management for "
    While 60% of German consumers agree that single-use cleaning products are bad for the environment, 47% struggle to tell which products are actually sustainable. This confusion is likely caused by the lack of standardised sustainability claims, and brands should therefore..."
    This report looks at the following areas:Consumers' outfit preferences for different occasions, sources of outfit inspiration and style preferences: as consumers move between ever more diverse everyday occasions and the lines between these occasions become increasingly blurred, their demand for versatile outfits is growing, further fuelling the popularity of clothes..."
    72% of Germans use convenience food & drink products, rising to 90% of 16-34s. Usage declines with age, however, which must be addressed in light of Germany's ageing society. There is growing demand for more natural ingredients in convenience food & drink, with 50% of category users agreeing that such..."
    Thrive amidst inflationary pressure with an affordable nutrition proposition, enhanced in-store efficiency, and quality fresh foods online.Rashmika Khanijou, Senior Analyst ..."
    The home is like a canvas that can be filled in however the owner desires; an important vehicle through which people can express their attitude to life and lifestyle demands. The diversity of uses for the home space has also fuelled creativity in renovation demands.Frank Zhang, Senior Analyst, China..."
    While Germans associate many positive aspects with herbal OTC health products, like safety and sustainability, brands need to tackle performance concerns with user ratings, clinical evidence and detailed ingredient concentrations.Hannah Sandow, Health & Wellbeing Senior Analyst, Germany ..."
    As high cost of living limits frequent dining out for many, third-parties and grocery retailers break new ground on food convenience and personalised experiences.Sam Fryers, Research Analyst - Ireland ..."
    Flowers and houseplants remain budget-friendly favourites, offering a refreshing touch to homes and a connection to nature. Positioning them as household must-haves lets retailers cater to the growing demand for holistic well-being. Emily Viberg, Retail analyst ..."
    The rising cost of living has caused many Germans to switch to more affordable means of transport in their everyday life. Brands across categories can benefit from this by exploring the potential of newly emerging travel hubs (eg pop-up stores at multimodal mobility stations).Dr. Jennifer Hendricks, Senior Analyst -..."
    Consumers’ animal welfare, sustainability, and ultra-processed concerns align with the government's organic agriculture goals. To democratise the organic category, retailers can offer private label alternatives for organic food in Germany. Khalid Peerbaccus, Senior Analyst - Food & Drink..."
    Inflation has propelled sales in 2023. Re-emerging health focus will support sales. A keen interest in a wider range of natural products holds untapped potential. Claire Finnegan, Food & Drink Analyst ..."