Consumer Habits

Consumer Habits Market Research

Mintel’s Consumer Habits market research combines the latest market intelligence, industry insights and expert recommendations to help you understand current consumer behaviour and anticipate future trends.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    While cleaning habits have changed little in the past two years, consumers' growing curiosity about the category will serve as an opportunity for growth. Rebecca Watters, Associate Director of Household & Health ..."
    The fusion cuisine, interest exploration, and target group expansion strategies can help to regain the lost audience for Western-style cooking.Jocelyn Xu, Senior Research Analyst – Food & Drink ..."
    As food inflation moderates, trust in grocers and food producers remains challenged. Winning trust back is doable by providing value in ways shoppers can relate to.Joel Gregoire, Associate Director of Food & Drink Reports ..."
    Generative AI has unlocked unmatched productivity and personalisation opportunities for media brands, but mixed sentiment calls for promoting its value to get consumers on board. Jan Urbanek - Principal Analyst..."
    The high consumption of sweets and desserts is associated with improving mood and satisfying desire.Laura Menegon, Analyst Food & Drink, LATAM ..."
    Flexible breakfast eating patterns require convenient on-the-go ready meals, multi-purpose breakfast snacks, and satiating options to keep German consumers full and satisfied. Charlotte Sander - Associate Analyst..."
    Consumers are more value-conscious than ever amid economic pressures. However, value is more than budget, as convenience, quality and premium all play a role. Brittany Steiger, Senior Analyst, US Retail and eCommerce Reports ..."
    "Under the influence of the overall environment, there has been a shift in mindset among consumers in lower tier cities, with co-existing ‘compensation demands’ driving spending on self-pleasing, and ‘protection demands’ prompting investment in the future. There is also a simultaneous focus on the need for real consumer satisfaction offered..."
    Technology advancements, such as the use of generative AI, will appeal to viewers to help reduce decision fatigue and enhance the viewing experience. Yogita Burke, Cross-category Research Analyst ..."
    Brazilian consumers have adopted healthier alcoholic drinks consumption habits, favoring quality over quantity on most consumption occasions.Laura Menegon, Analyst Food & Drink, LATAM ..."
    According to our research on German consumers’ cleaning habits, getting tasks done as quickly as possible is highly important to people in Germany. Brands that offer easy-to-use products and tap into technologies, such as AI and robots, will be favourised by consumers. Yasemin Holtemayer, Research Analyst - Household Care, Germany ..."
    Millennials are an important target audience in ecommerce and marketers will want to understand their preferences to meet their needs online. Marisa Ortega, Retail & eCommerce Analyst ..."