Consumer Lifestyles

Consumer Lifestyles Market Research

Mintel’s Consumer Lifestyles market research combines the latest consumer intelligence with our expert recommendations to help you understand and anticipate how people live and how your brand can reach them.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    As Americans continue to contend with inflation and the tight housing market, consumers are eager for change and the opportunity to splurge where they’re able. Lisa Dubina, Senior Culture and Identity Analyst ..."
    Most Americans host and it's something they take pride in. Tighter budgets may limit spending, but consumers will still look to brands to make hosting easy and fun. Scott Stewart, Associate Director, Lifestyles & Retail ..."
    Consumers want their home to be a safe, relaxing space. While this is the reality for most consumers, there's room to elevate all the elements a home can offer. Katie Hansen, Senior Analyst, Retail & eCommerce ..."
    Brands are already a link to preserving customs and traditions. Celebrations are important buying occasions; particular holidays dictate spending preferences. Stefanie Kundakjian, Research Analyst ..."
    Dating and relationships are transforming, accelerated by tech and the pandemic. Understanding these shifts is pivotal for brands to connect with today's singles. Scott Stewart, Associate Director, Lifestyles & Retail ..."
    Americans remain dedicated to ensuring their pets wellbeing, even in the face of rising prices, prioritizing mental health, wellness and shared experiences.Fiona O'Donnell, Senior Director - Lifestyles, Culture & Identity, Multicultural, Travel & Leisure ..."
    “After several years of unprecedented turmoil and uncertainty, American consumers are ready to look to the future and discover their ‘next normal.’ Although economic uncertainty and global concerns persist, many consumers are determined to refocus on their physical and financial health over the next year. As Americans navigate this period..."
    “Most consumers recognize where they are on the personality trait continuum, and few feel they sit on the extreme ends of being either ‘very introverted’ or ‘very extroverted’. With some 40% who feel their personality traits have shifted in the past two years, this represents a transitionary period as consumers..."
    “The cannabis market has always been distinctive and complex. Usage remained steady in 2022 despite high inflation that is expected to continue in 2023, which further demonstrates its uniqueness, especially compared to other discretionary products. Users are unwilling to forgo cannabis, even as prices rise, presenting an opportunity for brands..."
    "The majority of Americans have pets and are committed to providing the best for their companions, even in the face of sharp price increases across pet products and services. The human market continues to influence trends in pet care including a focus on mental health, holistic wellness and premium experiences...."
    “Consumers are embracing holistic health, prioritizing actions that address both their mental and physical health needs. Healthy lifestyle behaviors traditionally reserved for physical benefits are now being used to boost mental health, underscoring the recognition that health is interconnected. Personalized guidance and proof of results are crucial as Americans pursue a..."
    "As prices continue to rise and economic uncertainty continues, financial concerns are widespread among US consumers. Not all consumers consider themselves financially struggling at this time, but many are already adjusting their shopping behaviors regardless of their level of financial comfort. To support struggling and concerned consumers, brands need to..."