Diversity and Inclusivity

Diversity and Inclusion Market Research

Brands can utilise Mintel’s market intelligence and consumer research to inform product development, brand positioning and craft relatable messaging that resonates with consumers’ expectations around diversity and inclusivity.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    As attention to DEI initiatives declines, authentic diversity and inclusion need to be ingrained as industry-standards across the workforce, media and marketing. Lisa Dubina, Senior Analyst - Culture & Identity ..."
    Consumers are growing more sceptical and are seeking out brands that embody diversity from the inside and provide inclusive solutions for underrepresented groups. Francesca Smith, Senior Research Analyst - Consumer Lifestyles ..."
    Germans expect authenticity in brands’ DEI commitment. Brands that embrace the power of personalisation and provide genuine support will be successful in resonating with consumers. Dr. Jennifer Hendricks, Senior Analyst - Consumer Lifestyles, Germany ..."
    Inclusivity and diversity in fashion is becoming more nuanced as expectations towards brands/retailers evolve. Silke Lambers, Fashion Senior Research Analyst, Germany ..."
    “Beyond traditional perceptions and ideals (ie, race, gender, age), the definition of a diverse beauty brand becomes more nuanced. Expanding diversity to include people with physical/mental challenges is a fairly new concept, but one that is extremely important. Developing products to suit the needs of a small cohort of physically..."
    Most Germans feel well served by BPC brands but demand more proof of diversity and inclusivity credentials. Age and body diversity are shoppers' main priorities. Susanne Krenz, Principal Research Analyst - Beauty and Personal Care ..."
    “As an intricate sector, the conversation surrounding diversity in BPC continues to expand, with progress made toward the inclusion in marketing, NPD and retail. The cost of living crisis will, however, present concerns over affordability and accessibility for all needs. Trading down may not be a viable option, therefore brands..."
    There have been big strides made by fashion retailers and brands over the last few years to become more inclusive and diverse, but more still needs to be done to embrace consumers of all sizes, ages, ethnicities, body abilities, genders and sexualities. Amid a cost-of-living crisis, understanding the struggles that..."
    “In the past year, more brands and companies have turned their attentions to improving their diversity, equity and inclusion both internally and externally. Although consumers are noticing these efforts and seeing certain positive effects, the majority feel there is still a long way to go make workplaces, media and branding..."
    “Overall, gamers feel that representation and diversity is a positive force. For brands, this also represents an opportunity to give players what they want and gain goodwill, as inclusivity only seems to increase players’ likelihood to purchase games if done in a respectful and authentic manner.” – Brian Benway, Gaming and..."
    “While the beauty industry has made strides in recent years to be more inclusive, there is still work to be done. Consumers continue to feel that there are unrealistic standards of beauty, and some groups feel entirely ignored by brands. As a result, consumers are increasing expecting brands to change..."
    “Restaurant customers overwhelmingly embrace foodservice brand ethics, desiring to see employee welfare, animal welfare and sustainability improvements at restaurants, and this is especially true for quickly growing demographics such as younger, multicultural consumers. Consumers expect restaurant chains to be able to pay for these improvements themselves, rather than passing on..."