Consumer Demographics Market Research

Brands can utilise Mintel’s market intelligence and consumer research to inform product development, brand positioning and craft relatable messaging that resonates with specific demographics.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    As Gen Z transitions into adulthood they are navigating this crucial period during a time of rapid societal, technological and economic change. Hiro Takemasa, Senior Consumer Lifestyles Analyst ..."
    Hispanic consumers of all incomes are drawn to the value offered by mass merchandisers and now is the time to draw less brand loyal and more discerning consumers.Stefanie Kundakjian, Research Analyst ..."
    Black and Hispanic car buyers – a growing segment of car buyers – prioritize cultural identity and value, often seeking reliable and economical vehicles.Gabe Sanchez, Automotive Analyst ..."
    Mass merchandisers are essential to Black consumers. Their needs align with the general population, but retailers have an opportunity to engage them based on niche interests. Courtney Rominiyi, Multicultural Consumer Insights Analyst ..."
    Generation Z have a complicated relationship with social media but the influence it has on their purchasing behaviours and lifestyle is unquestionable. Francesca Smith, Senior Research Analyst - Consumer Lifestyles ..."
    Health remains a top priority for Gen Z in Germany. Brands and employers that embrace the mind-body connection and help manage health resources in innovative ways, for example through mixed-reality workouts for fitness, will resonate with this consumer group. Katharina Kirsch - Analyst..."
    The vibrant and growing Hispanic audience plays a critical and growing role in driving revenue across many categories of drinks, especially CSDs and coffee. Fiona O'Donnell, Senior Director - Lifestyles, Culture & Identity, Multicultural, Travel & Leisure ..."
    Although budget is a top concern, back to college spending remains robust as today's students prioritize big-ticket categories and fast-moving trends. Brittany Steiger, Senior Analyst, US Retail and eCommerce Reports ..."
    Family plays a key role in Gen Xers’ lives as they prioritize taking care of others, impacting their behaviors and consumption habits.Laura Menegon, Analyst Food & Drink, LATAM ..."
    Black moms are looking for relief. They want to help their families financially, spend time on self-care and create efficiencies for household responsibilities. Courtney Rominiyi, Multicultural Consumer Insights Analyst ..."
    Black American identity is layered and shaped by diverse experiences. Brands are a key part of the narrative around identity as they reflect images to the masses. Courtney Rominiyi, Multicultural Consumer Insights Analyst ..."
    Many Hispanic consumers cannot see themselves reflected in marketing materials and the majority continue to see stereotypes in messaging. Stefanie Kundakjian, Research Analyst ..."