Millennials

Millennials Market Research

Brands can utilise Mintel’s market intelligence and consumer research to inform product development, brand positioning and craft relatable messaging that resonates with Millennial consumers’ unique preferences.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    Millennials are emphasizing overall wellbeing by intertwining their top priority of managing their mental wellness with other aspects of physical health. Lindsay Cameron, Analyst - Health & Wellness ..."
    Millennials need help addressing their anxieties. Support to build financial security, a better work/life balance and improve their health will be appreciated. Francesca Smith, Senior Research Analyst - Consumer Lifestyles ..."
    As Gen Z consumers look to build wealth and travel in the next year, Millennials strategize how best to handle existing debt with expanding financial obligations. Patrick Rahlfs, Senior Research Analyst ..."
    Millennials are an important target audience in ecommerce and marketers will want to understand their preferences to meet their needs online. Marisa Ortega, Retail & eCommerce Analyst ..."
    “Black Millennials are at peak adulthood and their perspectives on life reflect such. As Millennials age, they are showing that their needs are similar to that of any adult who is building a career, raising a family, or both. Black Millennials are in need of supports for their respective life..."
    “Hispanic Millennials experience satisfaction in their lives, but they also face high levels of anxiety and frustration. Notable variations exist among younger and older Millennials making it crucial to avoid one-size-fits-all campaigns in crafting relatable marketing messages that resonate with their unique lifestage. Financial stress emerges as their primary concern..."
    "Asian Millennials have influence beyond their numbers, thanks to their high income and education levels and growing cultural clout. However, this audience is far more complex than it seems, with numerous languages, cultures and socioeconomic factors at play. With Asians all too often left unrepresented, targeted, authentic campaigns can help..."
     “Millennials are in a state of flux and uncertainty as they enter new life stages and contend with financial uncertainty following high inflation. Brands must tailor their marketing messages to reflect Millennials’ current challenges and future aspirations for stability and financial independence. While Millennials are highly focused on value, their..."
    “When discussing generations, population size is a pivotal factor that can make one cohort much more valuable than another. And today, there is no bigger generation than Millennials.That fact, combined with their stable, established lifestyles (and employment) makes them the most influential generation in the market today – and..."
    “Current economic influences and automotive market conditions have increased barriers for Gen Z and Millennials looking to purchase a new or used vehicle. Moving forward, it will be critical for auto brands and retailers to understand the varying needs across younger generations as well as the physical and digital touchpoints..."
    Connect with Millennials via online media and emphasise the importance of in-person events and socialisation while highlighting products' and services' health benefits to increase engagement.Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand ..."
    “Both Millennials and Gen Z are heavily plugged-in generations, but there are a few differences between them when it comes to their approach to technology. First, it’s worth pointing out that while Gen Z are digital natives, most Millennials are not, and this informs the speed at which each generation..."