Women Market Research

Brands can utilise Mintel’s market intelligence and consumer research to inform product development, brand positioning and craft relatable messaging that resonates with female consumers’ unique preferences.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

Related to: 'Women'

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    Education is a crucial element to help reduce shame and help empower women to seek relief instead of opting to deal with struggles on their own. Lindsay Cameron, Analyst - Health & Wellness ..."
    In the context of changes, women are increasingly pursuing real life purposes. Their desire for self-exploration reflects on every aspect of lifestyle attitudes, ranging from sense of aesthetics, interpersonal relationships, to work/life balance considerations. Gloria Gan, Senior Research Analyst, Lifestyle, China ..."
    Proactive skincare prevails, while the economic climate curbs experimentation. Routines boost confidence and relieve stress, which bodes well for future recovery. Susanne Krenz, Principal Research Analyst - Beauty and Personal Care ..."
    “The cost of living crisis will disproportionately impact the physical and mental health of women from poorer backgrounds, while also pushing health products and services further down consumers’ priority lists. There is opportunity, though, for brands to stand out by shining a light on women’s health issues that have been..."
    “The concept of what makes a good woman is evolving, and modern women have a strong desire to achieve self-development through continuous learning. They are driven by the new principle, of striving to be more independent both in finance and in their personal life, and savvier in terms of making..."
    Help women gain emotional control through daily essentials and technology to cope with negative feelings, while increasing public discussion about emotional wellness. Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India ..."
    “Women’s sports are an important and growing segment of today’s sports industry. Women’s sports fans are among the most passionate, yet are an underestimated and overlooked element of modern sports fans. Emerging from the 50th Anniversary of Title IX, women’s sports are set to achieve the next level of success..."
    "While they may not be as eager to claim the gamer label, women gamers are a major demographic that has been historically neglected by the gaming community. That’s been changing in recent years, and women gamers are ready to tell the haters to either get on board or get out..."
    “The COVID-19 pandemic intensified the spotlight on health and wellness, with women’s wellness being no exception. An aging population provides opportunity for brands to cater to the needs of older shoppers, looking beyond pregnancy to include the menopausal journey and other age-related issues.” - Jennifer White Boehm, Director - US BPCH..."
    The spotlight is shining on wellness as Thai consumers are starting to connect the dots between physical and mental health to achieve holistic wellness.Sirinar Puppachat, Beauty & Personal Care Analyst ..."
    It is time to help women of all ages achieve their health and financial goals, improve their online shopping experiences and inspire them to be more confident.Pongsanguan Jiradechakul, Consumer Lifestyles Senior Analyst - Thailand ..."
    “Modern women are no longer bound to the ideal image of being a ‘Superwoman’, with regard to the right age to get married, achieving the delicate balance between work and home life, and always looking perfect. Instead, defining a career path and creating more ‘me moments’ to achieve personal pursuits..."