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Alcoholic Drink Market Research

Mintel’s alcoholic drink market research reports provide a comprehensive and extensive overview of the marketplace including information on the alcoholic drink market size and alcoholic drink market share.


Mintel’s alcoholic drink industry reports can help you gain further insight into the alcoholic drink market trends and gain valuable alcoholic drink consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute alcoholic drink industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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No. of reports 1 of 335
  1. Attitudes towards Low- and Non-alcoholic Drink - UK - August 2019

    • Consumer Report
    • August 2019
    • UK

    “The alcohol reduction trend looks to be here to stay. Encouraging moderation is on the government agenda, and cutting back on alcohol is also seen by consumers as offering various benefits, increasing its appeal. Crucially, the quality of the product is improving, meaning that ...

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  2. Pub Visiting - UK - May 2016

    • Consumer Report
    • May 2016
    • UK

    “Many publicans have evolved their venues and placed a greater emphasis on food in order to remain profitable. That ‘high-quality food’ is the factor which is most likely to entice people to try a new pub underlines how an appealing menu can help to pubs to broaden their ...

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  3. Pub Visiting - UK - May 2015

    • Consumer Report
    • May 2015
    • UK

    “More one-off promotions, for example, linking into seasonal produce, and enabling consumers to redeem the offer on smartphones rather than with paper vouchers could help to boost usage of promotions.”
    – Chris Wisson, Senior Drinks Analyst

    This report looks at the following areas:

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  4. Attitudes towards Low- and Non-alcoholic Drink - UK - April 2015

    • Consumer Report
    • April 2015
    • UK

    “Cost is also a barrier hampering over-45s’ interest in the market and introductory offers or money-back guarantees could encourage trial to try to address the doubts about the quality of these drinks.”

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  5. Attitudes towards Premium Alcoholic Drinks - UK - March 2015

    • Consumer Report
    • March 2015
    • UK

    "As many consumers appear to have become savvier and more discerning, brands need to move beyond attaching a generic premium claim to their drinks."

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  6. Drinking Out of the Home - UK - July 2014

    • Consumer Report
    • July 2014
    • UK

    “Some 44% of out-of-home drinkers state that they prefer to drink in venues which offer locally produced drinks. Pubs can use local products to entice visitors but communicating the availability of these, such as via external signage, is central to reaping the benefits.”

    – Chris ...

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  7. Drinking in the Home - UK - June 2014

    • Consumer Report
    • June 2014
    • UK

    “Encouraging consumers to trade up to better quality is possible given that 62% of drinkers think that it is worth paying more for better quality. The key to this is conveying tangible reasons for the higher price, for example the use of high-quality ingredients or limited ...

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  8. Pub Visiting - UK - May 2014

    • Consumer Report
    • May 2014
    • UK

    “Times have changed for the pub industry and publicans should be carefully working out how to tailor their food menus, for example by using local ingredients and tiering prices, to their customers to stave off competition from other pubs and restaurants.”

    – Chris Wisson, Senior ...

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  9. Own Label Alcoholic Drinks - UK - April 2014

    • Consumer Report
    • April 2014
    • UK

    "Retailers should proactively promote their quality and awards won to level the playing field against brands, particularly as the economy improves and brands are poised to benefit from an easing of the budgeting mentality"

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  10. Alcoholic Drink Packaging Trends - UK - February 2014

    • Consumer Report
    • February 2014
    • UK

    "While information on the label can be influential, the actual feel of the product can also sway shoppers' purchasing decision."

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No. of reports 1 of 335