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Drink and Tobacco Market Research

Mintel's drink and tobacco market research reports quench your thirst for knowledge in one of the most competitive industries on earth. From coffee and cola to e-cigarettes and alcohol, our research and analysis serves up the perfect cocktail of intelligence and insight to show you what consumers are drinking and smoking - today and tomorrow. Brew up some new business thinking.

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No. of reports 1 of 15
  1. Fruit Juice, Juice Drinks and Smoothies - UK - November 2012

    • Consumer Report
    • November 2012
    • UK

    “Health remains an issue within the soft drink category, with potential to drive value sales in the market. For example, almost three in five smoothie drinkers agree that they are willing to pay more for a drink with higher fruit content, while a third agree that it’s worth ...

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  2. Soft and Low-alcohol Drinks in the On-trade - UK - October 2012

    • Consumer Report
    • October 2012
    • UK

    “Much of the responsibility for boosting food and drink matching sits with the pubs themselves: clearer menu information on soft drinks, better positioning on bar displays to boost visibility and awareness and recommendations from bar staff are all potential means for on-trade ...

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  3. Cordials and Squashes - UK - October 2012

    • Consumer Report
    • October 2012
    • UK

    “40% of over-65 squash/cordial buyers agree that fruit squash tends to taste too sweet compared with a 26% average. Therefore, reducing the sweet flavour of squash by lowering sugar or sweetener content, or even upping the level of tarter flavours, could better suit the palates ...

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  4. Organic Food & Drink Market Research Report - UK - September 2012

    • Consumer Report
    • September 2012
    • UK

    “In times where consumers are more value-conscious than ever, the overriding perception that organic produce is overpriced has undoubtedly been at the heart of its demise. But the question marks surrounding what the organic label stands for are also a major barrier. This ...

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  5. Sports and Energy Drinks - UK - August 2012

    • Consumer Report
    • August 2012
    • UK

    “‘With around three in ten consumers sceptical that sports and energy drinks ‘do what they claim’ the market should take inspiration from the cosmetics industry in terms of proving the science behind the functional claims, helping to justify the category’s position as a more ...

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  6. Baby Food and Drink - UK - July 2012

    • Consumer Report
    • July 2012
    • UK

    For baby, only the best will do. In the last decade the baby food and drink market has evolved unrecognisably – giving parents greater choice than ever before. As a nation of food lovers, parents want to expose their babies to a wide variety of flavours to develop their ...

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  7. Carbonated Soft Drinks - UK - June 2012

    • Consumer Report
    • June 2012
    • UK

    “The market must continue to advertise to keep the category front of mind with the consumer and step up innovation of healthier variants including the use of new sweeteners, to keep pace with that in competing categories such as juice drinks, which has increased NPD at a faster ...

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  8. Dairy Drinks, Milk and Cream - UK - May 2012

    • Consumer Report
    • May 2012
    • UK

    “Strong endorsement of regional products, particularly among higher-earning households, suggests this is a powerful way to engage with users and build loyalty based on provenance rather than price.”

    – Kiti Soininen, Head of UK Food, Drink & Foodservice Research

    Some questions ...

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  9. Bottled Water - UK - May 2012

    • Consumer Report
    • May 2012
    • UK

    “Awareness of the importance of staying hydrated has grown, with more than half of consumers saying that this is an influencing factor when drinking bottled water, either in or out of the home, but there remains a need to remind consumers to increase their consumption.”

    – Amy ...

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  10. Pricing and Promotions in Food and Drink - UK - May 2012

    • Consumer Report
    • May 2012
    • UK

    “Consumers are becoming increasingly savvy about promotions and are aware of what represents value and what does not, something which means that retailers may have to give greater consideration to the specific mechanics and objectives of their promotional strategies.”

    – Chris ...

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No. of reports 1 of 15