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Drink and Tobacco Market Research

Mintel's drink and tobacco market research reports quench your thirst for knowledge in one of the most competitive industries on earth. From coffee and cola to e-cigarettes and alcohol, our research and analysis serves up the perfect cocktail of intelligence and insight to show you what consumers are drinking and smoking - today and tomorrow. Brew up some new business thinking.

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No. of reports 1 of 25
  1. Beer - UK - December 2012

    • Consumer Report
    • December 2012
    • UK

    “Drinkers are increasingly looking for pubs to make imaginative choices with their range of drinks and those which stick to safe options of just mainstream brands are likely to struggle to win over beer enthusiasts.”

    – Chris Wisson, Senior Drinks Analyst

    Some questions answered ...

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  2. Fruit Juice, Juice Drinks and Smoothies - UK - November 2012

    • Consumer Report
    • November 2012
    • UK

    “Health remains an issue within the soft drink category, with potential to drive value sales in the market. For example, almost three in five smoothie drinkers agree that they are willing to pay more for a drink with higher fruit content, while a third agree that it’s worth ...

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  3. Premium Alcoholic Drinks - UK - November 2012

    • Consumer Report
    • November 2012
    • UK

    “Premium brands would be ill-advised to follow a strongly promotional driven strategy as a means of appealing to more drinkers. However, this is not to say that they should not promote at all in order to preserve their exclusive status, as infrequent price cuts are undoubtedly ...

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  4. Soft and Low-alcohol Drinks in the On-trade - UK - October 2012

    • Consumer Report
    • October 2012
    • UK

    “Much of the responsibility for boosting food and drink matching sits with the pubs themselves: clearer menu information on soft drinks, better positioning on bar displays to boost visibility and awareness and recommendations from bar staff are all potential means for on-trade ...

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  5. Cordials and Squashes - UK - October 2012

    • Consumer Report
    • October 2012
    • UK

    “40% of over-65 squash/cordial buyers agree that fruit squash tends to taste too sweet compared with a 26% average. Therefore, reducing the sweet flavour of squash by lowering sugar or sweetener content, or even upping the level of tarter flavours, could better suit the palates ...

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  6. Organic Food & Drink Market Research Report - UK - September 2012

    • Consumer Report
    • September 2012
    • UK

    “In times where consumers are more value-conscious than ever, the overriding perception that organic produce is overpriced has undoubtedly been at the heart of its demise. But the question marks surrounding what the organic label stands for are also a major barrier. This ...

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  7. Wine - UK - September 2012

    • Consumer Report
    • September 2012
    • UK

    “There is marked potential for lower-alcohol wines to grow provided they are able to offer a product which compares favourably with standard-ABV wines while undercutting them notably on price and calorie content.”

    – Chris Wisson, Senior Drinks Analyst

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  8. Sports and Energy Drinks - UK - August 2012

    • Consumer Report
    • August 2012
    • UK

    “‘With around three in ten consumers sceptical that sports and energy drinks ‘do what they claim’ the market should take inspiration from the cosmetics industry in terms of proving the science behind the functional claims, helping to justify the category’s position as a more ...

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  9. Dark Spirits - UK - August 2012

    • Consumer Report
    • August 2012
    • UK

    “Many women (and men) are currently being asked to make the large jump from non-users into a market with a demanding image and taste profile. Providing these potential users with a path of progression into more sophisticated whiskies, an approach used effectively by Johnnie ...

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  10. Baby Food and Drink - UK - July 2012

    • Consumer Report
    • July 2012
    • UK

    For baby, only the best will do. In the last decade the baby food and drink market has evolved unrecognisably – giving parents greater choice than ever before. As a nation of food lovers, parents want to expose their babies to a wide variety of flavours to develop their ...

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No. of reports 1 of 25