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Drink and Tobacco Market Research

Mintel's drink and tobacco market research reports quench your thirst for knowledge in one of the most competitive industries on earth. From coffee and cola to e-cigarettes and alcohol, our research and analysis serves up the perfect cocktail of intelligence and insight to show you what consumers are drinking and smoking - today and tomorrow. Brew up some new business thinking.

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No. of reports 31 of 77
  1. Coffee - China - August 2014

    • Consumer Report
    • August 2014
    • China

    “Brands can market the western coffee culture to Chinese consumers, but still need to localise their products to fit Chinese palates. For the dominant instant coffee segment, growth opportunities come from expanding usage occasions and upgrading the majority medium users to ...

    US $4,460.00 (Excl.Tax)
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  2. Energy Drinks - US - August 2014

    • Consumer Report
    • August 2014
    • US

    “While the energy drink and shot category is still young and growing, many consumers are still not consuming them. New launches and marketing is increasing awareness, but the food and beverage industry is overflowing with offerings that provide similar energy functions without ...

    US $4,395.00 (Excl.Tax)
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  3. Hot Drinks - Tea - Ireland - July 2014

    • Consumer Report
    • July 2014
    • Ireland

    “With an ageing population meaning that adults are extending their working life, opportunities exist for tea brands to develop products to appeal to this market eg blends with energy boosting and invigorating properties.”
    – Sophie Dorbie, Research Analyst

    This report answers the ...

    US $1,432.92 (Excl.Tax)
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  4. Sports and Energy Drinks - China - July 2014

    • Consumer Report
    • July 2014
    • China

    Brands need to go beyond vitamin enriched drinks as the only way to convey a healthy image for sports and energy drinks. Consumers concern over negative ingredients suggests there is potential demand for more products with natural ingredients, reduced calorie and free from ...

    US $4,460.00 (Excl.Tax)
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  5. Black Consumers Attitudes toward Advertising - US - July 2014

    • Consumer Report
    • July 2014
    • US

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which ...

    US $4,395.00 (Excl.Tax)
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  6. Carbonated Soft Drinks - Canada - July 2014

    • Consumer Report
    • July 2014
    • Canada

    "Natural sweeteners such as stevia may help to reduce these perceptions of artificiality and help to boost consumption among Millennial females."

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  7. Tea and RTD Tea - US - July 2014

    • Consumer Report
    • July 2014
    • US

    “The healthfulness of tea has been heavily pushed through media and marketing. However, consumers’ focus may be switching away from health, which they have most likely come to expect from the category, and are now looking for flavor and product innovation to keep them ...

    US $4,395.00 (Excl.Tax)
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  8. Beer - Brazil - July 2014

    • Consumer Report
    • July 2014
    • Brazil

    “Beer is the favorite alcoholic beverage in Brazil. The country is by far the largest beer market in Latin America and the third largest market in volume in the world. Brazilians drank the equivalent of 66 liters per capita last year.”
    – Andre Euphrasio, Research Analyst

    The ...

    US $3,995.00 (Excl.Tax)
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  9. Cerveja - Brasil - Julho 2014

    • Consumer Report
    • July 2014
    • Brazil

    "A cerveja é a bebida alcoólica favorita do brasileiro: no ano passado, foram consumidos o equivalente a 66 litros por pessoa. O Brasil é, de longe, o maior mercado de cerveja da América Latina e o terceiro maior mercado em volume do mundo.”
    – Andre Euphrasio, Analista de ...

    US $3,995.00 (Excl.Tax)
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  10. Sports and Energy Drinks - UK - July 2014

    • Consumer Report
    • July 2014
    • UK

    “Brands in this market need to find new ways of convincing users of the safety and efficacy of their drinks. At the same time, it is necessary for them to identify new angles to engage prospective consumers. Drinks made from natural ingredients show strong potential with more ...

    US $2,610.66 (Excl.Tax)
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No. of reports 31 of 77