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Drink and Tobacco Market Research

Mintel's drink and tobacco market research reports quench your thirst for knowledge in one of the most competitive industries on earth. From coffee and cola to e-cigarettes and alcohol, our research and analysis serves up the perfect cocktail of intelligence and insight to show you what consumers are drinking and smoking - today and tomorrow. Brew up some new business thinking.

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10 Item(s)
  1. Wine - Brazil - October 2014

    • Consumer Report
    • October 2014
    • Brazil

    “Brazil has a wide range of high-quality and award-winning wines, but its consumption is still relatively low compared to other alcoholic beverages, such as beer. By using the expertise of the beer category – the most popular alcoholic drink among Brazilians – wine producers ...

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  2. Vinho - Brasil - Outubro 2014

    • Consumer Report
    • October 2014
    • Brazil

    “Para aumentar o consumo de vinhos no Brasil, é possível estimular novos usos do espumante, ainda muito percebido como uma bebida somente para ocasiões especiais. Comunicar benefícios da categoria relevantes às mulheres, como vinhos mais suaves, e aos consumidores acima de 45 ...

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  3. Beer - Brazil - July 2014

    • Consumer Report
    • July 2014
    • Brazil

    “Beer is the favorite alcoholic beverage in Brazil. The country is by far the largest beer market in Latin America and the third largest market in volume in the world. Brazilians drank the equivalent of 66 liters per capita last year.”
    – Andre Euphrasio, Research Analyst

    The ...

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  4. Cerveja - Brasil - Julho 2014

    • Consumer Report
    • July 2014
    • Brazil

    "A cerveja é a bebida alcoólica favorita do brasileiro: no ano passado, foram consumidos o equivalente a 66 litros por pessoa. O Brasil é, de longe, o maior mercado de cerveja da América Latina e o terceiro maior mercado em volume do mundo.”
    – Andre Euphrasio, Analista de ...

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  5. Consumo de Bebidas Fora de Casa - Tendências - Brasil - Junho 2014

    • Consumer Report
    • June 2014
    • Brazil

    "Apesar da redução do consumo de bebidas alcoólicas fora de casa observada no Brasil nos últimos anos, marcas de bebidas, principalmente de destilados, abrem cada vez mais bares próprios no país. Essa é uma estratégia interessante para incentivar o aumento do consumo e promover ...

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  6. Bebidas Esportivas e Energéticas - Brasil - Junho 2014

    • Consumer Report
    • June 2014
    • Brazil

    "O alcance relativamente baixo das bebidas energéticas e esportivas pode estar sendo influenciado pela comunicação restrita dos seus benefícios, segmentando muito os públicos que as consomem, e as ocasiões em que essas bebidas podem ser consumidas. É importante ressaltar para ...

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  7. Sports and Energy Drinks - Brazil - June 2014

    • Consumer Report
    • June 2014
    • Brazil

    “The relatively low penetration of energy and sports drinks in Brazil may be caused by the restricted communication of their benefits, and by only targeting specific demographics and consumption occasions. It is important to emphasize to Brazilians that energy drinks are not ...

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  8. On-premise Beverage Consumption Trends - Brazil - June 2014

    • Consumer Report
    • June 2014
    • Brazil

    “Although there has been a fall in consumption of spirits in the on-trade sector in recent years, a number of brands, especially spirit brands, are opening their own bars in Brazil. This provides an interesting way to promote consumption and showcase the latest launches. Beer, ...

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  9. Carbonated Soft Drinks - Brazil - May 2014

    • Consumer Report
    • May 2014
    • Brazil

    “Brazilian consumers are still concerned about healthy attributes in CSDs, a demand that doesn’t seem to have been totally met by ‘zero calories’ drinks, since concerns about health are not just limited to calorie content. There are other ways that brands can meet demand for ...

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  10. Refrigerantes - Brasil - Maio 2014

    • Consumer Report
    • May 2014
    • Brazil

    "O consumidor brasileiro parece ainda estar buscando por mais saudabilidade em bebidas, uma necessidade que não foi totalmente satisfeita pelos refrigerantes zero, pois o tema não se resume apenas a redução de calorias. Há outras formas de oferecer mais saudabilidade, como por ...

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10 Item(s)