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Drink and Tobacco Market Research

Mintel's drink and tobacco market research reports quench your thirst for knowledge in one of the most competitive industries on earth. From coffee and cola to e-cigarettes and alcohol, our research and analysis serves up the perfect cocktail of intelligence and insight to show you what consumers are drinking and smoking - today and tomorrow. Brew up some new business thinking.

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10 Item(s)
  1. On-premise Alcohol Trends - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Americans’ mindset and attitudes toward drinking have undergone a paradigm shift in recent years. While patrons of all ages are still drinking on-premise, younger generations are putting greater emphasis on their health and wellness, leading to more moderate drinking habits. ...

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  2. Alcoholic Beverage Drinking Occasions - US - September 2019

    • Consumer Report
    • September 2019
    • US

    "While the majority (85%) of US adults age 22+ drink alcohol, one in five drinkers has reduced their consumption in the past year, continuing a trend in moderation that stunts performance. Dollar sales of alcohol are projected to reach $250 billion in 2019. While this is an 18% ...

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  3. RTD Alcoholic Beverages - US - December 2018

    • Consumer Report
    • December 2018
    • US

    "RTD (ready-to-drink) alcoholic beverages continue to be an “also drink” alcohol type, trailing behind beer, wine, and spirits in consumption and volume sales. However the category, which includes FMBs (flavored malt beverages), prepared spirits-based cocktails, and wine ...

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  4. Black Consumers and Alcoholic Beverages - US - February 2018

    • Consumer Report
    • February 2018
    • US

    Alcohol consumption is largely driven by emotional fulfilment. Black consumers’ motivation to drink can range from a desire to relax in solitude to getting the party started with their peers. Black consumers’ consumption of alcoholic beverages by type is similar to the general ...

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  5. RTD Alcoholic Beverages - US - December 2017

    • Consumer Report
    • December 2017
    • US

    "45% of US adults drink RTD (ready-to-drink) alcoholic beverages. While 26% of category participants report drinking more RTDs in the past year, adoption by new consumers has stalled. The category trails behind other alcohol types in both consumption and sales, and is relegated ...

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  6. Alcoholic Beverage Mixers - US - September 2017

    • Consumer Report
    • September 2017
    • US

    "Dollar sales of alcoholic beverage mixers have seen steady growth in recent years, growing 15% from 2012-17 (7% when adjusted for inflation). Volume sales of cordials, liqueurs, vermouth, and aperitifs increased by 16% over the same period. Continued interest in cocktail ...

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  7. Beverage Packaging Trends - US - January 2017

    • Consumer Report
    • January 2017
    • US

    61% of US adults aged 22+ purchase alcohol for off-premise consumption. While dollar sales in most alcohol segments are on the rise, securing appeal in a competitive marketplace requires aligning with consumer preferences. Two thirds of alcohol buyers indicate paying attention ...

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  8. RTD Alcoholic Beverages - US - December 2015

    • Consumer Report
    • December 2015
    • US

    "RTD (ready-to-drink) alcoholic beverages are in a time of transition, and, as such, are seeing both ups and downs. FMBs (flavored malt beverages) experienced strong volume sales growth of 57% from 2010-15, due to a Millennial consumer base with a bit of a sweet tooth, as well ...

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  9. Alcoholic Beverage Mixers and Liqueurs - US - May 2015

    • Consumer Report
    • May 2015
    • US

    Dollar sales of alcoholic beverage mixers declined from 2009-14, settling at just over $315 million. While cocktail culture is in full swing, cocktails experience lower consumption than beer, wine, and spirits.

    This report looks at the following areas:

    • Mixer sales declined 3% ...
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  10. RTD Alcoholic Beverages - US - December 2014

    • Consumer Report
    • December 2014
    • US

    “Sales in the RTD alcoholic beverage category will grow for the foreseeable future, but this category has a history of up-and-down performances, from the heyday of the launch of wine coolers to the growth of alcopops and flavored alcoholic beverages, and the accompanying demise ...

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10 Item(s)