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Drink and Tobacco Market Research

Mintel's drink and tobacco market research reports quench your thirst for knowledge in one of the most competitive industries on earth. From coffee and cola to e-cigarettes and alcohol, our research and analysis serves up the perfect cocktail of intelligence and insight to show you what consumers are drinking and smoking - today and tomorrow. Brew up some new business thinking.

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No. of reports 1 of 12
  1. Beer - Canada - December 2014

    • Consumer Report
    • December 2014
    • Canada

    “Establishing food-led drinking occasions for beer, specifically by promoting the pairing as a part of a regular meal, may be a route for beer brands to increase usage. Keeping the spotlight on everyday/regular foods will deter beer-food pairings from competing directly against ...

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  2. RTD Alcoholic Beverages - US - December 2014

    • Consumer Report
    • December 2014
    • US

    “Sales in the RTD alcoholic beverage category will grow for the foreseeable future, but this category has a history of up-and-down performances, from the heyday of the launch of wine coolers to the growth of alcopops and flavored alcoholic beverages, and the accompanying demise ...

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  3. White Spirits - US - November 2014

    • Consumer Report
    • November 2014
    • US

    “With flavored vodkas reaching a virtual saturation point, the time could be right for the addition of unique flavors into other white spirits.”
    – William Roberts, Jr., Senior Food and Drink Analyst

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  4. Dark Spirits - US - October 2014

    • Consumer Report
    • October 2014
    • US

    “Dark spirits, whiskey in particular, have managed to grow sales fairly strongly in recent years, yet they remain far from routine in consumers’ alcohol-consumption routines.”

    – William Roberts, Jr., Senior Food and Drink Analyst

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  5. Beer - Brazil - July 2014

    • Consumer Report
    • July 2014
    • Brazil

    “Beer is the favorite alcoholic beverage in Brazil. The country is by far the largest beer market in Latin America and the third largest market in volume in the world. Brazilians drank the equivalent of 66 liters per capita last year.”
    – Andre Euphrasio, Research Analyst

    The ...

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  6. Drinking Out of the Home - UK - July 2014

    • Consumer Report
    • July 2014
    • UK

    “Some 44% of out-of-home drinkers state that they prefer to drink in venues which offer locally produced drinks. Pubs can use local products to entice visitors but communicating the availability of these, such as via external signage, is central to reaping the benefits.”

    – Chris ...

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  7. On-premise Beverage Consumption Trends - Brazil - June 2014

    • Consumer Report
    • June 2014
    • Brazil

    “Although there has been a fall in consumption of spirits in the on-trade sector in recent years, a number of brands, especially spirit brands, are opening their own bars in Brazil. This provides an interesting way to promote consumption and showcase the latest launches. Beer, ...

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  8. Drinking in the Home - UK - June 2014

    • Consumer Report
    • June 2014
    • UK

    “Encouraging consumers to trade up to better quality is possible given that 62% of drinkers think that it is worth paying more for better quality. The key to this is conveying tangible reasons for the higher price, for example the use of high-quality ingredients or limited ...

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  9. On-trade Alcoholic Drinks - China - June 2014

    • Consumer Report
    • June 2014
    • China

    'When it comes to alcoholic drinks, women's spending is significantly less compared with men and female consumers are widely considered 'hard to reach'. Highlighting food pairing and partnering with Asia restaurants in online-based campaigns should help brands stand out when ...

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  10. Pub Visiting - UK - May 2014

    • Consumer Report
    • May 2014
    • UK

    “Times have changed for the pub industry and publicans should be carefully working out how to tailor their food menus, for example by using local ingredients and tiering prices, to their customers to stave off competition from other pubs and restaurants.”

    – Chris Wisson, Senior ...

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No. of reports 1 of 12