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Drink and Tobacco Market Research

Mintel's drink and tobacco market research reports quench your thirst for knowledge in one of the most competitive industries on earth. From coffee and cola to e-cigarettes and alcohol, our research and analysis serves up the perfect cocktail of intelligence and insight to show you what consumers are drinking and smoking - today and tomorrow. Brew up some new business thinking.

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7 Item(s)
  1. On-premise Alcohol Trends - US - May 2016

    • Consumer Report
    • May 2016
    • US

    "Sales of alcohol at bars, restaurants, and other establishments continue to grow as consumers feel relatively positive about the US economy. The alcohol industry is continually adapting to new consumer preferences including the movement toward craft beer, lower alcohol drinks, ...

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  2. Beer - US - January 2016

    • Consumer Report
    • January 2016
    • US

    The US beer category is currently experiencing a major overhaul. While little movement is evident in terms of the overall performance of the category, there are significant shifts happening within. Dollar sales of beer are expected to grow a moderate 4% in 2015, amounting to ...

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  3. Marketing to Sports Fans - US - August 2015

    • Consumer Report
    • August 2015
    • US

    "Technology has impacted sports by changing the way fans follow their favorite teams and as digital marketing takes precedence. Modern fans expect to be targeted online and will increasingly expect leagues to offer a seamless experience across various devices and platforms."

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  4. On-premise Alcohol Trends - US - May 2015

    • Consumer Report
    • May 2015
    • US

    “Millennials offer an opportunity for restaurants to cater to their unique tastes and desires. Operators that offer distinct drinks such as specialty cocktails and restaurants’ own brand of alcohol can help create the quality dining experience this group desires.''

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  5. Beer - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “Undoubtedly, the biggest competitive threat to beer brands is the likelihood that drinkers will opt for wine or spirits instead of beer. This presents beer brands with a challenge to attract drinkers who may otherwise select a different type of alcohol. Doing so will, in part, ...

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  6. Beer - US - December 2012

    • Consumer Report
    • December 2012
    • US

    “Domestic and imported beer brands continue to dominate the U.S. beer market despite a tumultuous beer period brought on by the economic downturn. While some beer segments have adapted to appeal to consumers throughout the recession, the overall beer market has declined since ...

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  7. Craft Beer - US - November 2012

    • Consumer Report
    • November 2012
    • US

    “Beer drinkers younger than 35 have come of legal drinking age during a time when craft and craft-style beers have become commonplace in the market. Yet, with another 1,200-plus breweries in planning, an already crowded landscape is at risk of becoming overpopulated. Even the ...

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7 Item(s)