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Drink and Tobacco Market Research

Mintel's drink and tobacco market research reports quench your thirst for knowledge in one of the most competitive industries on earth. From coffee and cola to e-cigarettes and alcohol, our research and analysis serves up the perfect cocktail of intelligence and insight to show you what consumers are drinking and smoking - today and tomorrow. Brew up some new business thinking.

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7 Item(s)
  1. Beer - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “Undoubtedly, the biggest competitive threat to beer brands is the likelihood that drinkers will opt for wine or spirits instead of beer. This presents beer brands with a challenge to attract drinkers who may otherwise select a different type of alcohol. Doing so will, in part, ...

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  2. White Spirits - US - November 2013

    • Consumer Report
    • November 2013
    • US

    “Vodka easily dominates the surveyed white spirit and RTD segments, both in volume sales and reported consumption. However, consumers are no longer loyal to one alcoholic beverage or another. Emphasis on craftsmanship, quality, and almost limitless flavor innovation should be ...

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  3. Wine - US - October 2013

    • Consumer Report
    • October 2013
    • US

    “Young category participants are more likely than average to turn to recommendations from friends, store employees, and advertisements in their wine purchase decision. This group also turns to indicators such as label design at a higher-than-average rate and latches onto ...

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  4. Dark Spirits - US - October 2013

    • Consumer Report
    • October 2013
    • US

    “Despite its recent success, the dark spirits category still faces obstacles to becoming more commonplace in consumers’ alcohol routines. Flavor innovation and new products have piqued the interest of some adults of legal drinking age, but ongoing sales are dependent on ...

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  5. Alcohol Consumption at Home - US - May 2013

    • Consumer Report
    • May 2013
    • US

    “Alcohol consumption at home or someone else’s home has become more commonplace in the wake of the recession. However, the slow economic recovery has seen some consumers return to on-premise alcohol consumption, which is slated to continually lessen the sales lead maintained by ...

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  6. On-premise Alcohol Consumption Trends - US - February 2013

    • Consumer Report
    • February 2013
    • US

    “When it comes to on-premise alcohol trends, the recessionary spending habits of consumers are continuing. These consumers are being deterred from purchase due to price, health, and fear of public intoxication. To draw out these consumers, operators must create the right ...

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  7. Baby Boomers' Leisure Trends - US - January 2013

    • Consumer Report
    • January 2013
    • US

    “Because the baby boom generation comprises nearly 76 million individuals born across a span of nearly two decades, the leisure habits and preferences within this group vary tremendously based not only on age, but also life stage, family responsibilities, and finances, to name ...

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7 Item(s)