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Drink and Tobacco Market Research

Mintel's drink and tobacco market research reports quench your thirst for knowledge in one of the most competitive industries on earth. From coffee and cola to e-cigarettes and alcohol, our research and analysis serves up the perfect cocktail of intelligence and insight to show you what consumers are drinking and smoking - today and tomorrow. Brew up some new business thinking.

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No. of reports 1 of 26
  1. Consumption Habits Of Alcoholic Drinks - China - December 2019

    • Consumer Report
    • December 2019
    • China

    “The unshakable leading position of baijiu does not mean the alcohol category has remained unchanged. The growth of Western spirits and the shift in purchase channels remind current players to stay vigilant. As the young generation become more important to the category, ...

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  2. Beer - China - December 2018

    • Consumer Report
    • December 2018
    • China

    “To some extent, Chinese consumers are interested to know how to evaluate beer. They have begun to taste the beer and pay attention to the flavour of the beer, not just as a simple food companion. For beer companies, how to grasp this change to communicate with consumers on ...

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  3. Western Spirits - China - December 2018

    • Consumer Report
    • November 2018
    • China

    “The rising middle-class is fuelling the accelerating recovery of Western spirits in China. With fast adoption of e-channels and growing Western cultural influence, both opportunities and challenges are presented to market players; operators need to find a way to make Western ...

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  4. Beer - China - December 2017

    • Consumer Report
    • December 2017
    • China

    “Lack of an official definition will not prevent craft beer from further proliferating in the market. Instead, this will allow market players – both small and large – to be creative crafting the product and marketing the concept.”

    – Laurel Gu, Research Director, Food and Drink

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  5. Wine - China - October 2017

    • Consumer Report
    • October 2017
    • China

    “The retail value market growth remains slow but is slight faster than its volume growth. Mid-range wines are triggered and could be the next big thing. This does not mean consumers are avoiding premium wine, but means trading up for quality is as important as value-for-money ...

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  6. Western Spirits - China - July 2017

    • Consumer Report
    • July 2017
    • China

    “Western spirits in China generally have very low usage frequency compared to beer and Chinese spirits (ie Baijiu). However, the penetration of different types of Western spirits are actually not very low. This finding suggests companies and brands’ education should focus on ...

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  7. RTD Alcoholic Drinks - China - June 2017

    • Consumer Report
    • June 2017
    • China

    “China’s RTD alcoholic drinks market is estimated to be slowly recovering in 2017 in both volume and value sales from its significant fall in 2016. Companies and brands were relying too much on marketing and ignoring the products per se, which contributed to the market’s sudden ...

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  8. Beer - China - December 2016

    • Consumer Report
    • December 2016
    • China

    “Chinese consumer spending has been hit by the economic slowdown; beer sales in China are also slowing, essentially caused by premiumisation (quality over quantity which has resulted in reduced volume sales) and unfavourable weather (eg a rainy summer and severe flooding ...

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  9. Wine - China - November 2016

    • Consumer Report
    • November 2016
    • China

    “Although domestic wine players are still the market leaders, along with easier access to online shopping and international products, consumers in China have become more aware of foreign brands and imported wines. Wine in China is no longer seen as an indulgence of the elite as ...

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  10. Western Spirits - China - September 2016

    • Consumer Report
    • September 2016
    • China

    “China’s Western spirits market is under pressure and reflects how the anti-extravagance campaign has affected the luxury sector. Market recovery has been seen and future growth can be projected based on current forecasts and trends, such as premiumisation in the non-business ...

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No. of reports 1 of 26