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Drink and Tobacco Market Research

Mintel's drink and tobacco market research reports quench your thirst for knowledge in one of the most competitive industries on earth. From coffee and cola to e-cigarettes and alcohol, our research and analysis serves up the perfect cocktail of intelligence and insight to show you what consumers are drinking and smoking - today and tomorrow. Brew up some new business thinking.

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4 Item(s)
  1. Alcoholic Drinks: Attitudes towards Drinks Gifting - UK - September 2016

    • Consumer Report
    • September 2016
    • UK

    “Alcoholic drinks are bought by six in 10 people as gifts, but packaging products to appeal to more people and occasions, such as for female recipients or as a thank you can unlock new occasions. Encouraging trading up through better promoting the premium credentials of ...

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  2. Attitudes towards Pricing and Promotions in Food and Drink - UK - April 2013

    • Consumer Report
    • April 2013
    • UK

    “The potential danger entailed by supermarkets purely focusing on price is that consumers could develop a level of apathy towards such pricing strategies. More than a third of consumers agree that ‘Price matching removes the need to think about price when grocery shopping’, ...

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  3. Pricing and Promotions in Food and Drink - UK - May 2012

    • Consumer Report
    • May 2012
    • UK

    “Consumers are becoming increasingly savvy about promotions and are aware of what represents value and what does not, something which means that retailers may have to give greater consideration to the specific mechanics and objectives of their promotional strategies.”

    – Chris ...

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  4. Christmas Drinking - UK - November 2010

    • Consumer Report
    • November 2010
    • UK
    • Christmas is the perfect time for brands to attract 18-34 year-old drinkers. For example, over half (53%) of this age group who are Christmas drink buyers try something outside of their usual repertoire of drinks during the festive period.
    • Alcohol manufacturers have an ...
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4 Item(s)