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Drink and Tobacco Market Research

Mintel's drink and tobacco market research reports quench your thirst for knowledge in one of the most competitive industries on earth. From coffee and cola to e-cigarettes and alcohol, our research and analysis serves up the perfect cocktail of intelligence and insight to show you what consumers are drinking and smoking - today and tomorrow. Brew up some new business thinking.

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No. of reports 11 of 17
  1. Drinking in the Home - UK - June 2012

    • Consumer Report
    • June 2012
    • UK

    “Exploring NPD positioning cider as a more sophisticated drink, such as vintage ciders and premium products like Aspall’s could also help the segment to boost its appeal among older age groups, together with a greater emphasis on food matching.”

    – Alex Beckett, Senior Food Analyst

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  2. Pricing and Promotions in Food and Drink - UK - May 2012

    • Consumer Report
    • May 2012
    • UK

    “Consumers are becoming increasingly savvy about promotions and are aware of what represents value and what does not, something which means that retailers may have to give greater consideration to the specific mechanics and objectives of their promotional strategies.”

    – Chris ...

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  3. Provenance in Food and Drink - UK - April 2012

    • Consumer Report
    • April 2012
    • UK

    “The strong interest in provenance among the higher-earning households signals the ongoing potential to leverage origin information to justify added value. Emphasising provenance on-pack has potential to appeal to those consumers who are willing to pay more for a British product.”

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  4. Private Label Food and Drink - UK - March 2012

    • Consumer Report
    • March 2012
    • UK

    “Brands remain the most widely used type of product (89%) and outperformed the own-labels in terms of sales in 2011. However, consumer sentiment indicates that brands may in fact be most at risk in 2012 with own-labels well placed to benefit from a growing pool of users.”

    – ...

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  5. White Spirits and RTDs - UK - March 2012

    • Consumer Report
    • March 2012
    • UK

    “The new types of RTD have revived a flagging market and could potentially lead the overall RTD market back to the £1 billion mark. Its main obstacles at the moment are that people are put off by the lack of freshness inherent in this product and that – for older people in ...

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  6. Cider - UK - February 2012

    • Consumer Report
    • February 2012
    • UK

    “Consumer research shows that drinkers like one or two ciders but view it as too sweet to drink all night. However, there are a number of ways around this: promoting dry ciders alongside sweeter variants and smaller, more concentrated serves.”

    – Jonny Forsyth, Senior Drinks ...

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  7. Liqueurs - UK - January 2012

    • Consumer Report
    • January 2012
    • UK

    “Managing a shift in consumer perceptions can also help to change liqueurs from being viewed as old-fashioned by too many younger people. This is partly due to a failure to update the image of the category and capitalise on the category’s rich provenance as something alluring ...

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No. of reports 11 of 17