Drinks

Drinks Market Research

Mintel’s Drinks market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Drinks industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    80% of Germans drink CSDs with the category continuing to prove popular. CSDs remain more popular among German men, with "

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    As beer & cider continue to face headwinds, brands should prove value as drinkers remain price-sensitive; evolve LNA for a new era, and diversify as the category matures. Martin..."
    8 in 10 consumers are engaged in the packaged water space, and while tap water is the most common water source, unflavored bottled water is not far behind...."
    As the post-COVID-19 return to office begins to take hold in Germany, manufacturers are tasked with producing healthy and time-efficient food/drink products for an increasingly busy user base...."
    Juice will capitalise on its position to satisfy consumer demand for convenient health solutions, hydration and a beverage suitable for any time of day. Tan Heng Hong, Senior Food..."
    Premixed versions of forgotten historical cocktails appeal to 41% of adults (57% among 18-34s). Such historical cocktails can help to drive purchase of..."

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    Flavour is a complex, multi-dimensional experience that fosters deeper connections between brands and consumers. Regina Haydon, Global Food & Drink Analyst ..."
    This report looks at the following areas: Category overview and consumer profiles Alcoholic drinks consumption RTD alcoholic drinks consumption Consumption occasion and preferences by consumption occasion Purchasing venues ..."
    Carbonated Soft Drinks - Japan by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2025. This market covers colas, lemon, orange..."
    33% of Germans consume food/drink content on social media platforms. While producing content is beneficial for brands to bond with buyers, only "
    Wine & Sparkling Wines - Japan by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers red, rose..."
    Milk - Indonesia by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers liquid, powdered and flavoured cow's..."
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