Beer and Cider

Beer and Cider Market Research

Mintel’s Beer and Cider market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Beer and Cider industries.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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Beer – Market Dynamics

Mintel’s Beer Market Dynamics reports pair comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world...."

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The Future of Beer and Cider 2026

As beer & cider continue to face headwinds, brands should showcase their benefits story to prove value, storytell on key alcohol need states, and invest in 0% ABV..."

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A Year of Innovation in Beer and Cider 2026

Beers and ciders are evolving with functional cues, flavour exploration and better-for-you options, as non-alcoholic alternatives continue to gain momentum. Zoe Wong, Analyst - Mintel Food & Drink..."

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Germany Beer Market Report 2025

50% of Germans state non-alcoholic beers are a great way to maintain a healthy lifestyle without giving up beer altogether. Since the pandemic, total beer volume has entered..."

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Germany Beer – Market Dynamics 2025

Celebrate heritage for community-led differentiation as high demand for authentic beer reflects a pull toward regional identity. Engage younger, less active drinkers via seasonal editions, cross‑category mashups and..."

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UK Beer Market Report 2025

Getting their premium variants into the discounters' mid-aisle promotions offers a key route for brands to drive visibility among a lucrative audience. One in five category buyers buy..."

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UK Beer – Market Dynamics 2025

Aligning with alcohol moderation is crucial for beer brands. Seasonal/limited-edition flavours will help prompt impulse purchase and build brand differentiation. Alice Baker, Food and Drink Analyst Market Definitions This Report looks..."

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US Beer Market Report 2025

The US beer market shows resilience despite rising costs, tariffs, and changing consumer preferences, with overall sales expected to reach $181 billion by 2030. Growth is driven by..."

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US Beer – Market Dynamics 2025

Beer is at a crossroads caught between rising costs and shifting consumer values. Brands must evolve from being just a beverage to a meaningful connector in real-life moments. Julia..."

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A Year of Innovation in Beer and Cider 2025

Innovation is continuing around flavoured, seasonal and limited edition options. Low- and no-alcohol options are sought-after attributes. Mikolaj Kaczorowski, Innovation Analyst ..."

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US Beer Market Report 2024

With many segments in decline, imports are garnering most of the traction in US beer, particularly among female consumers. Consumption patterns reveal 40% of beer drinkers have altered their..."

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UK Beer Market Report 2024

Consumers will accept a beer as 'authentic' regardless of its background, but brands must be seen to be honest on this topic. Some "

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