Spirits and RTD

Spirits and RTD Market Research

Mintel’s Spirits and RTD market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Spirits and RTDs industries.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    Germany Spirits Market Report 2026

    Moderation continues to shape spirit consumption, with Germany's spirit market shrinking in volume and value in 2025. Even as economic conditions stabilise and on-trade shows signs of recovery,..."

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    Canada Ready-to-Drink Alcoholic Beverages Market Report 2026

    RTDs stand as the only clear growth segment within a shrinking C$27b alcohol market. For example LCBO data highlights that RTD sales are up 9.5% in the past..."

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    Spirits – Market Dynamics

    Mintel’s Spirits Market Dynamics reports pair world-class market size data with in-depth analysis to offer quick insights into the dynamic landscapes of key markets across the world...."

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    UK Vodka, Gin and RTDs Market Report 2026

    RTDs offer a way for on-trade venues to demonstrate their affordability, much needed amidst the continuing income squeeze. Some 67% of category drinkers/buyers are open to drinking pre-mixed..."

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    UK Vodka, Gin and RTDs – Market Dynamics 2026

    Targeting at-home social occasions is key to driving purchase of vodka, gin, and RTDs in 2026. Highlighting uniqueness is crucial to stand out and add value. Alice Baker, Food..."

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    A Year of Innovation in RTD, Wine and Spirits 2026

    Premium quality and flavour innovation take centre stage, while brands balance ABV levels to align with the moderation trend. Zoe Wong, Analyst - Mintel Food & Drink ..."

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    US RTD Alcoholic Beverages Market Report 2025

    The RTD alcoholic beverages market is entering a new phase after years of rapid, novelty-driven growth. In 2025, total volume sales are estimated at 290.8 million 2.25-gallon cases,..."

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    US RTD Alcoholic Beverages – Market Dynamics 2025

    RTDs face similar headwinds as other alcoholic beverages, but bold innovation and smart marketing can turn changing consumer routines into fresh growth. Julia Mills, Food & Drink Analyst Market Definitions For..."

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    US Dark Spirits Market Report 2025

    Dark spirits in the US are an exciting category, driven by their association with sophistication, premium quality, and versatility. American whiskey leads the category, while dark rum offers..."

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    US White Spirits Market Report 2025

    Spirits consumers have consistently increased their consumption since 2023, with 34% of spirits drinkers say they are drinking more spirits in 2025 compared to 2024. Despite a rise..."

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    US White Spirits – Market Dynamics 2025

    Variety, versatility and value will be essential to maintain sales of vodka, tequila, rum and gin at a time when consumers are rethinking their drinking. Jenny Zegler, Director, Mintel..."

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    China Foreign Spirits Market Report 2025

    The continued popularity of at-home drinking and the flourishing of cocktail culture are creating growth opportunities for white spirits and niche categories, while dark spirits can tap into..."

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