Spirits and RTD

Spirits and RTD Market Research

Mintel’s Spirits and RTD market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Spirits and RTDs industries.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    US RTD Alcoholic Beverages Market Report 2025

    The RTD alcoholic beverages market is entering a new phase after years of rapid, novelty-driven growth. In 2025, total volume sales are estimated at 290.8 million 2.25-gallon cases,..."

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    Spirits – Market Dynamics

    Mintel’s Spirits Market Dynamics reports pair world-class market size data with in-depth analysis to offer quick insights into the dynamic landscapes of key markets across the world...."

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    US Dark Spirits Market Report 2025

    Dark spirits in the US are an exciting category, driven by their association with sophistication, premium quality, and versatility. American whiskey leads the category, while dark rum offers..."

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    US White Spirits Market Report 2025

    Spirits consumers have consistently increased their consumption since 2023, with 34% of spirits drinkers say they are drinking more spirits in 2025 compared to 2024. Despite a rise..."

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    US White Spirits – Market Dynamics 2025

    Variety, versatility and value will be essential to maintain sales of vodka, tequila, rum and gin at a time when consumers are rethinking their drinking. Jenny Zegler, Director, Mintel..."

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    China Foreign Spirits Market Report 2025

    The continued popularity of at-home drinking and the flourishing of cocktail culture are creating growth opportunities for white spirits and niche categories, while dark spirits can tap into..."

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    Germany RTD Alcoholic Drinks Market Report 2025

    Among younger category consumers, 59% of 18-34s say that RTD alcoholic drinks that use low-/no-alcohol spirits would appeal to them. This trend aligns..."

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    Germany RTD Alcoholic Drinks – Market Dynamics 2025

    Health-focused innovation and premiumisation will drive RTD alcoholic drink growth, as economic pressures and mindful drinking challenge brands to deliver value. Hannah Sandow, Associate Director - Food & Drink,..."

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    UK Dark Spirits and Liqueurs Market Report 2025

    Liqueurs with coffee, chocolate, exotic and citrus fruit flavours each appeal to a third of category drinkers. Over-55s' strong interest in coffee flavours is especially promising, given their..."

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    UK Dark Spirits and Liqueurs – Market Dynamics 2025

    Growing alcohol moderation makes it essential to continue to develop low-/no-alcohol versions, but brands will need to address the price barrier to these variants. Alice Baker, Food and..."

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    UK White Spirits and RTDs Market Report 2025

    Premixed versions of forgotten historical cocktails appeal to 41% of adults (57% among 18-34s). Such historical cocktails can help to drive purchase of..."

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    The Future of Wines and Spirits 2025

    As wines and spirits continue to face headwinds, brands should ensure to call out key purchase triggers, and offer permissible LNA drinks and premium alcoholic RTDs. Martin Pasco, Principal..."

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