Wine

Wine Market Research

Mintel’s Wine market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Wine industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    UK Still, Sparkling and Fortified Wine Market Report 2025

    Only 37% of category drinkers are aware that wine's typical ABV is between 11% and 15%. Despite few people knowing wine's 'true' ABV, 46% of drinkers/buyers assume higher-ABV..."

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    Wine and Sparkling Wines – Market Dynamics

    Mintel’s Wine and Sparkling Wine Market Dynamics reports pair comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across..."

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    The Future of Wines and Spirits 2025

    As wines and spirits continue to face headwinds, brands should ensure to call out key purchase triggers, and offer permissible LNA drinks and premium alcoholic RTDs. Martin Pasco, Principal..."

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    A Year of Innovation in Wine, Spirits and RTD 2025

    Spirit and RTD brands are innovating around limited-edition, seasonal and novel flavours to drive interest in the category. Mikolaj Kaczorowski, Innovation Analyst ..."

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    US Wine Market Report 2024

    The wine market faces challenges due to reduced alcohol consumption driven by wellness trends, economic pressures and competition from alternative beverages like hard seltzers and non-alcoholic options. While..."

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    UK Still, Sparkling and Fortified Wine Market Report 2024

    Wines have lost out in 2023-24 as consumers limited discretionary spending, with rising prices in the category acting as a further deterrent. Category volume sales should pick..."

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    The Future of Wines and Spirits 2024

    As brand loyalty comes under threat, brands should offer value options, flag permissibility and link the cost of eco claims to benefits like superior taste. Martin Pasco, Global..."

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    A Year of Innovation in the Wine, Spirits and RTD Market 2024

    RTD innovation continues to pivot around novel and unique flavour combinations and alcohol reduction. Sustainability continues to be relevant in wine and spirits. Mikolaj Kaczorowski, Innovation Analyst ..."

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    UK Still, Sparkling and Fortified Wine Market Report 2023

    Harnessing wine’s relaxing associations is topical given high public anxiety. Engaging with the alcohol moderation trend is also essential for wine brands. Alice Baker, Food and Drink Analyst ..."

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    US Wine Market Report 2023

    Wine is experiencing an identity crisis, alongside a range of cultural shifts towards alcohol. Concerted efforts are required to bring wine into a new era. Michele Scott, Associate..."

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    Germany Still, Sparkling and Fortified Wine Market Report 2023

    Quality trumps quantity, whilst promotions are key to keeping sales up; innovation in low/no-alcohol wines will drive category growth amidst the moderation trend. Katrin Förster, Food & Drink..."

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    A Year of Innovation in the Wine, Spirits and RTDs Market 2023

    As gin launches soar in Europe, innovation in the alcoholic ready-to-drink (RTD) sector is flourishing in Asia and attracting big brand investment in the US. Mikolaj Kaczorowski, Innovation..."

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