Drinks

Drinks Market Research

Mintel’s Drinks market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Drinks industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    Food and drink purchase decisions are one facet of wellbeing that consumers have some control over, amidst chaos they can't. More consumers say they're eating foods they consider..."

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    Despite the varied associations people may have with dark spirits, ranging from party staples to relaxation aids, none commands over 50% association. Flexibility and easy drinking appeal are..."
    Engaging across all age demographics is crucial for maximizing the potential of edibles and drinkables. Young men remain the strongest force, but women and older consumers cannot be..."
    Balancing cost, sustainability, and practicality will shape the future of beverage packaging, requiring brands to invest in packaging that aligns with consumers' sustainability goals and expectations. More than..."

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    The US carbonated soft drink category sits at an estimated $52bn in 2024, showing growth from last year and projecting sustained momentum. Increased consumption over last year for..."
    Tea should be performing better than it is. Despite its range of flavors, formats, and strong health positioning as compared to other drink categories, it's one of the..."
    The functional beverage market is gaining traction, as consumers increasingly seek drinks that offer more than just refreshment. A diverse range of consumers, from young adults to older..."
    US consumers seek the best of both worlds: dairy and non-dairy milk. To appeal to consumers, foster brand trust and engagement by embracing authenticity and inherent health benefits. Julia..."

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    The coffee and RTD coffee category continues to adapt for different needs while delivering consistency for well-established ones. 1 in 3 Gen Z, Millennial and Gen X coffee..."
    Juice is ultimately guided by enjoyment, with sugars and simplicity connotations controlling perceived wellness risk. 55% say juice/juice drinks are primarily for enjoyment, and juice with no added..."
    Sports and performance drinks look to sustain steady growth, with forecasted prediction of reaching $27.5 billion by 2028. This surge comes from consumers who utilize these beverages to..."
    Consumers are increasingly loosening their connections with traditional alcoholic beverage occasions like relaxation and socializing, especially with the rise of alternatives. By shifting focus to collaboration rather than..."
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