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Electrical goods industry Market Research

Mintel's electrical goods market research reports keep your finger on the button in one of most technologically-advanced industries around. From TVs to smartphones, the blender to the fridge, our research and analysis gives you detailed data on every market segment and unrivalled insights into consumer preference and choice - for today and tomorrow. This is your light bulb moment.

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No. of reports 1 of 105
  1. Women and Gaming: Incl Impact of COVID-19 - US - July 2020

    • Consumer Report
    • July 2020
    • US

    “The stereotype of gaming as something ‘just for men’ continues to linger, but is fading as more women have joined the gaming community. With two thirds of women playing video games, gaming and non-gaming brands alike need to consider how they can reach their target female ...

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  2. Smartphones: Incl Impact of COVID-19 - US - June 2020

    • Consumer Report
    • June 2020
    • US

    “After relatively stable sales over the past five years, COVID-19 is disrupting purchase plans by prospective smartphone shoppers, and the market is expected to sharply decline in 2020. However, outside of medium-term delays to purchasing, COVID-19 is unlikely to result in a ...

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  3. The Impact of COVID-19 on Technology - US - June 2020

    • Consumer Report
    • June 2020
    • US

    “Technology has enabled consumers to bridge the physical distance imposed by COVID-19. It will undoubtedly accelerate the use and reliance on digital services and consumer electronics, and lead to new innovations.”
    – Buddy Lo, Sr. Technology and Consumer Electronics Analyst

    This ...

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  4. Hispanics and Media Consumption: Incl Impact of COVID-19 - US - May 2020

    • Consumer Report
    • May 2020
    • US

    “Media consumption is one of the top activities Hispanics do in their leisure time. Shelter-at-home and social distancing orders due to COVID-19 have made it an even more integral part of Hispanics’ daily lives. As services aim to promote trial, with hopes of consumers signing ...

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  5. Black Consumers and Media Consumption: Incl Impact of COVID-19 - US - May 2020

    • Consumer Report
    • May 2020
    • US

    “As the Black population is disproportionately impacted by the coronavirus pandemic, Black consumers turn to culturally relevant, trusted media sources for information as well as those that offer an escape from the chaos.”
    – Toya Mitchell, Senior Multicultural Analyst

    This report ...

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  6. Digital Trends - Spring - US - April 2020

    • Consumer Report
    • April 2020
    • US

    A digital connection is one of the most important services that consumers have today. In a world transitioning through the impact of COVID-19, a digital connection has never been more critical to maintaining communication and participating in society following stay-at-home ...

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  7. PC Gaming: Desktops and Laptops - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "From older casual gamers playing simple card games on their home computers to younger gamers investing in dedicated gaming hardware, the PC gaming audience encompasses a vast array of interests. A lack of brand loyalty, coupled with a desire to optimize the gaming experience, ...

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  8. On-premise Restaurant Technology - US - August 2019

    • Consumer Report
    • August 2019
    • US

    "On-premise restaurant technology such as kiosks and tablets are offering operators multifaceted solutions to growing labor challenges and consumer demand for speedy foodservice; however, most consumers are still not very accepting of fully-automated restaurant concepts. ...

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  9. Electronics Retailing - US - April 2019

    • Consumer Report
    • April 2019
    • US

    "Buoyed by a relatively stable economy, the CE (consumer electronics) retailing industry is enjoying an upward sales trajectory with no end in sight. Amazon has usurped Best Buy in sales, but Best Buy’s strong service model and exemplary omnichannel approach keep it alive and ...

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  10. How Online Shopping for Electronics is Evolving for Consumers - US - April 2019

    • Consumer Report
    • April 2019
    • US

    "Electronics is among the most successful categories in online retail and is second only to clothing for purchase among online shoppers. Unlike other categories where fit, style and quality are more varied (eg clothing, accessories, footwear, home décor), electronics can be ...

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No. of reports 1 of 105