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Electrical goods industry Market Research

Mintel's electrical goods market research reports keep your finger on the button in one of most technologically-advanced industries around. From TVs to smartphones, the blender to the fridge, our research and analysis gives you detailed data on every market segment and unrivalled insights into consumer preference and choice - for today and tomorrow. This is your light bulb moment.

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5 Item(s)
  1. Attitudes towards KOLs - China - October 2019

    • Consumer Report
    • October 2019
    • China

    “With the rapid growth of social media influencers and development of MCN agencies, the KOL industry is going through a professionalization process and the KOL industry and market will be more competitive. The diversification of KOLs and social media followers will push the ...

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  2. Consumers and the Economic Outlook - UK - September 2019

    • Consumer Report
    • August 2019
    • UK

    “It is a confusing time for the British public. The new Government has been unable to agree a Brexit deal with the EU and Parliament has passed legislation obliging the Prime Minister to request a further extension if he cannot get one. Despite this, Boris Johnson has ...

    US $2,796.87 (Excl.Tax)
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  3. Consumers and the Economic Outlook - UK - June 2019

    • Consumer Report
    • June 2019
    • UK

    “The closer we got to the planned Brexit Day, the more worried people became about the impact it’d have on the UK’s economy. With the delay to Brexit, these concerns seem to have melted away. People are far more relaxed about what Brexit will mean for both their own finances ...

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  4. Digital Advertising - China - March 2019

    • Consumer Report
    • March 2019
    • China

    “Both content and touchpoint are crucial for successful digital advertising, as consumers don’t want to be fed irrelevant information anymore. Native content will continue to be of importance and lifestyle-positioning is increasingly appealing. Meanwhile, advertisers need to ...

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  5. Consumers and the Economic Outlook - UK - February 2019

    • Consumer Report
    • February 2019
    • UK

    “Concern over the impact of Brexit is more severe than at any other time since Mintel stated tracking this measure, including the initial shock in the immediate aftermath of the vote. Theresa May’s withdrawal agreement was the first glimpse of anything resembling certainty ...

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5 Item(s)