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Electrical goods industry Market Research

Mintel's electrical goods market research reports keep your finger on the button in one of most technologically-advanced industries around. From TVs to smartphones, the blender to the fridge, our research and analysis gives you detailed data on every market segment and unrivalled insights into consumer preference and choice - for today and tomorrow. This is your light bulb moment.

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No. of reports 1 of 22
  1. Outdoor Power Equipment - US - March 2018

    • Consumer Report
    • March 2018
    • US

    "Despite outdoor power equipment being a large and costly purchase, adults are more likely to own equipment than rent. In addition, the time-saving benefits from hiring a professional service may create challenges for the market. Future growth may hinge on consumer interest in ...

    US $4,331.46 (Excl.Tax)
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  2. Major Household Appliances - US - February 2018

    • Consumer Report
    • February 2018
    • US

    "The multibillion-dollar major household appliance market reached $38.2 billion in 2017, and is forecast to keep growing at a steady pace through 2022. While current growth has mainly stemmed from an overall positive economy and housing market, as well as continued category ...

    US $4,331.46 (Excl.Tax)
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  3. Major Appliances - Canada - February 2017

    • Consumer Report
    • February 2017
    • Canada

    "Major appliance brands operating in Canada are facing a changing environment of evolving preferences and consumer demand. Manufacturers will need to address cost-sensitivities as the majority of consumers are influenced by price. This may translate to more entry-level devices ...

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  4. Dishwashing Products - US - May 2016

    • Consumer Report
    • May 2016
    • US

    "Practically every US home has dishwashing products. However, being such a universal product category means it can be difficult to drive growth. While dishwashing liquid has been able to increase sales in recent years through innovations such as scented formulas, dishwasher ...

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  5. Black Consumers Attitudes toward Advertising - US - July 2014

    • Consumer Report
    • July 2014
    • US

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which ...

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  6. Small Kitchen Appliances - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “To succeed in the marketplace, small kitchen appliances must do more than just save time and effort in the kitchen. Opportunities exist for appliance brands to create new experiences and align with consumer lifestyles. Small kitchen appliances can play an integral role in ...

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  7. Vacuum Cleaners - US - September 2013

    • Consumer Report
    • September 2013
    • US

    “Offering an improved vacuum cleaning experience – more maneuverable, lighter, quieter – may be as sure a path to increased market share as improved suction power. There are also opportunities to eliminate the experience altogether with robotics and to make vacuuming an ...

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  8. Dishwashing Products - US - May 2013

    • Consumer Report
    • May 2013
    • US

    “Key to keeping the dishwashing products category on a growth track is keeping consumers focused on added benefits and new features rather than price comparisons. A steady stream of new products promising superior performance and a pleasant dishwashing experience will help to ...

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  9. Washers and Dryers - US - June 2012

    • Consumer Report
    • June 2012
    • US

    The washer and dryer market has experienced a nearly uninterrupted slide since 2007 due primarily to continued weakness in the housing market. While stabilization in real estate will provide badly needed support to sales, marketers looking for more robust growth must convince ...

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  10. Lawn and Garden Products - US - May 2012

    • Consumer Report
    • May 2012
    • US

    The market for lawn and garden products is in a state of post-recession recovery, and is forecast to reach $45.1 billion in the U.S. by 2016—a 20% increase over 2011. Lawn and garden product sales are impacted by a variety of economic and social factors including: the U.S. ...

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No. of reports 1 of 22