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Electrical goods industry Market Research

Mintel's electrical goods market research reports keep your finger on the button in one of most technologically-advanced industries around. From TVs to smartphones, the blender to the fridge, our research and analysis gives you detailed data on every market segment and unrivalled insights into consumer preference and choice - for today and tomorrow. This is your light bulb moment.

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4 Item(s)
  1. Electronics Retailing - US - April 2019

    • Consumer Report
    • April 2019
    • US

    "Buoyed by a relatively stable economy, the CE (consumer electronics) retailing industry is enjoying an upward sales trajectory with no end in sight. Amazon has usurped Best Buy in sales, but Best Buy’s strong service model and exemplary omnichannel approach keep it alive and ...

    US $4,395.00 (Excl.Tax)
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  2. How Online Shopping for Electronics is Evolving for Consumers - US - April 2019

    • Consumer Report
    • April 2019
    • US

    "Electronics is among the most successful categories in online retail and is second only to clothing for purchase among online shoppers. Unlike other categories where fit, style and quality are more varied (eg clothing, accessories, footwear, home décor), electronics can be ...

    US $4,395.00 (Excl.Tax)
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  3. Back to School Shopping - US - January 2019

    • Consumer Report
    • January 2019
    • US

    "The BTS (back-to-school) shopping season is the second largest retail sales period of the year behind the winter holidays, representing a key time for retailers to engage with both parents and kids and also to build relationships and loyalty that may be leveraged at other ...

    US $4,395.00 (Excl.Tax)
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  4. Black Consumers Attitudes toward Advertising - US - July 2014

    • Consumer Report
    • July 2014
    • US

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which ...

    US $4,395.00 (Excl.Tax)
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4 Item(s)