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Electrical goods industry Market Research

Mintel's electrical goods market research reports keep your finger on the button in one of most technologically-advanced industries around. From TVs to smartphones, the blender to the fridge, our research and analysis gives you detailed data on every market segment and unrivalled insights into consumer preference and choice - for today and tomorrow. This is your light bulb moment.

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3 Item(s)
  1. Digital Trends - Canada - October 2014

    • Consumer Report
    • October 2014
    • Canada

    “Tablets have proven to be more popular devices when it comes to watching videos or reading news online – suggesting that manufacturers could benefit from partnering with content providers in these industries to offer consumers discounted hardware when they sign up for a new ...

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  2. Black Consumers Attitudes toward Advertising - US - July 2014

    • Consumer Report
    • July 2014
    • US

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which ...

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  3. Digital Trends Spring - US - March 2014

    • Consumer Report
    • March 2014
    • US

    “The gap between rich and poor is shrinking, at least as far as consumer electronics is concerned. Lower-income groups are demonstrating higher levels of consumer electronics ownership as well as internet use. Expanding the market may entail focusing on lower-income groups.” – ...

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3 Item(s)