Fashion

Clothing and Fashion Market Research

Mintel’s Fashion market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Fashion industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    Germany Fashion Technology and Innovation Report 2025

    German fashion shoppers are embracing technology, but only where it adds clear value to their shopping journey. Innovation is appreciated when it simplifies choices and builds confidence before..."

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    UK Fashion Technology and Innovation Market Report 2025

    49% of online shoppers feel positively about having their own AI personal shopping assistant that is able to find fashion items based on their preferences such as budget..."

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    China Active and Outdoor Wear Market Report 2025

    Lower tier cities and older consumers are becoming important drivers of the sports footwear and clothing market. Focus on urban sports lines that balance brand image, high performance..."

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    Germany Sneakers Market Report 2025

    Gen Z drives sneaker culture and sneaker market value, pushing brands to innovate with exclusive drops, sustainable designs, and seamless hybrid retail experiences in the German sneaker industry. Thomas..."

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    UK Fashion and Sustainability Market Report 2025

    There has been a notable shift among the youngest Gen Zs, with 25% (+4ppts) buying fewer fashion items overall compared with 2024. This..."

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    UK Childrenswear Market Report 2025

    The childrenswear market shows signs of slowed growth (0.3%), with spending projected to remain flat at £7.85 billion in 2025. Despite some recovery following the pandemic, economic pressures..."

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    Germany Fashion Online Market Report 2025

    Despite economic challenges, Germany's online fashion retail market shows growth potential through tech integration, sustainability, and omnichannel strategies. Adapting to cautious spending is key, with digital innovation driving..."

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    UK Womenswear Market Report 2025

    Women aged 35 and over are now more likely to buy new clothes than their younger counterparts aged 16-34. As young women increasingly shift their purchasing habits towards..."

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    Germany Winter Fashion Market Report 2025

    Q4 is critical for the fashion industry in Germany, fuelled by Black Friday, Christmas, and demand for premium winter items. However, unpredictable weather and cautious spending behaviour are..."

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    China Attitudes towards Fashion Consumer Report 2025

    This report looks at the following areas: The market size of fashion clothing, accessories and footwear, including noteworthy segments and channels (eg ecommerce 'white labels' and outlets) and..."

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    UK Menswear Market Report 2025

    Our menswear industry analysis shows that quality and versatility are top of mind for shoppers. As a result, we see retailers tapping into this interest, offering more premium..."

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    Germany Gen Z Fashion Shopper: 2025

    Fashion holds unparalleled importance for Gen Z, with 53% viewing it as their most vital tool for self-expression. This perspective drives high shopping..."

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