Childrenswear Market Research

Mintel’s Childrenswear market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Childrenswear industry.

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    While rising prices are making buyers more cautious, changing attitudes towards ownership, sustainability and gender are reshaping the industry.Silke Lambers, Fashion Senior Research Analyst, Germany ..."
    “The baby and children’s clothing market will see slow, steady growth in the next five years. Decelerating birth rates will create less demand for these items; however, parents could be willing to spend more per child if they have fewer children to care for in their household. The landscape will..."
    “Childrenswear continues to be resilient to wider economic pressures, due to its essential nature and parents prioritising buying for their children over themselves. There are opportunities for brands to highlight their sustainable practices, as well as room for the second-hand market to grow as interest in this area rises. The..."
    “While COVID-19 has led to a big fall in appetite for fashion, childrenswear has been more resilient due to its shorter lifespan and as parents have prioritised spend on their kids over themselves. Looking forwards, there are opportunities for more sub-brands targeting the growing tween and teen markets, as there..."
    “The pandemic created some challenges and changes in the children’s clothing industry. Parents are reconsidering how many clothes kids need, indicating the importance for alternate options, such as trade-in programs. And when they do shop, more parents are doing so online, not just for convenience but for safety. At the..."
    “The outbreak of COVID-19 is expected to bring a substantial hit to the children’s fashion market in the first quarter of 2020, as heavily impacted offline channels are critical to childrenswear retailing. Yet, Mintel is confident that the childrenswear market will recover in the second half of 2020, since childrenswear,..."