Menswear Market Research

Mintel’s Menswear market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Menswear industry.

Our reports can help you:

Understand your market
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    £ 2,195 (Excl.Tax)

    High rates of obesity among men mean improving menswear sizing and fit is key to driving sales, with help from new online size recommendation tools. Tamara Sender Ceron, Associate Director, Fashion Retail ..."
    “The perception that men don’t like to shop for clothes is misguided. A majority of men think it’s fun to shop for clothes. Men are more likely than women to be purposeful about their shopping conquests and seek out direct means to find what they want in the most efficient..."
    Menswear market Germany sales are benefitting from men feeling financially more confident. Our Men’s apparel Germany market forecast shows that sustainability remains key, however, shoppers are drawn to a better fit and customisation. Armando Falcao, Associate Director - Retail Reports ..."

    £ 2,195 (Excl.Tax)

    “A resurgence in consumer spending has benefitted the underwear market, as consumers look to treat themselves to new styles. Consumers seek to bring fun to their underwear shopping, and look for better representation and inclusivity from brands. Growth in the sector is set to be driven by the continuation of..."

    £ 2,195 (Excl.Tax)

    “The menswear market will benefit in 2023 from men being more confident about their finances than women. While men are making some changes to their clothes shopping habits as a result of the cost-of-living crisis, their purchasing patterns have been less impacted than those of women. Retailers can appeal to..."
    "The underwear market is poised for growth and rapid change. Already, the market has seen a push toward inclusive sizing and body-positive messaging, which has opened up ample opportunity for smaller brands. Consumers are seeking authenticity from underwear brands, looking for them to showcase what real people look like and..."
    “The men’s and women’s clothing market continues to show resiliency amid constant retraction and expansion as it responds to a surplus of outside factors. For the foreseeable future, the biggest threatening headwind is inflation, which is pulling the market toward another period of retraction. Retailers and brands must be focused..."

    £ 2,195 (Excl.Tax)

    “The beginning of 2022 has seen significant pent-up demand for menswear as lifestyles reverted to more normalised routines. However, as the income squeeze begins to bite, spending on the category is likely to be hit as people prioritise spend on essential items and categories such as travel and leisure that..."

    £ 2,195 (Excl.Tax)

    “While consumer spending on underwear, nightwear and loungewear will be impacted by the ‘cost of living squeeze’ and as people reallocate spend to other fashion categories, it will continue to benefit from demand for comfortable items as the shift towards flexible working endures. Growth in the sector will be driven..."

    £ 2,195 (Excl.Tax)

    “The menswear market has been hard hit by the COVID-19 outbreak as it has removed the main drivers for purchasing new clothes. Menswear specialists, in particular those specialising in formalwear, have suffered the most as men embrace more casual outfits. The long-term prospects are that the menswear market will return..."

    £ 2,195 (Excl.Tax)

    “As online shopping for underwear increases and the shift away from stores outlasts the COVID-19 outbreak and creates a longer lasting legacy, retailers will need to invest more heavily in digital fitting technology to help women more easily buy the correct fit and shape of bras online. Many of the..."