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Concepts and Marketing Market Research Reports-Consumer Behaviour analysis -Market trends

Mintel’s concepts and marketing market research reports provide a comprehensive and extensive overview of the marketplace including information on the concepts and marketing market size and concepts and marketing market share.


Mintel’s concepts and marketing industry reports can help you gain further insight into the concepts and marketing market trends and gain valuable concepts and marketing consumer data.


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No. of reports 1 of 15
  1. Consumer Perception of Canadian Financial Brands - Canada - May 2019

    • Consumer Report
    • May 2019
    • Canada

    “A vast majority of Canadians prefer a Canadian financial institution with local branches, evidence that globalization has not really made an impact on Canadian consumer banking.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This Report looks at the following areas:

    • Brand ...
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  2. Financial Literacy - Canada - July 2018

    • Consumer Report
    • July 2018
    • Canada

    “A concerted effort from government, industry, the school systems and the general public is required to improve the financial literacy of Canadians as its importance has perhaps not sufficiently caught on in the public consciousness.”

    – Sanjay Sharma, Senior Financial Services ...

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  3. Affluent/Mass Affluent Investing and Banking - Canada - November 2016

    • Consumer Report
    • November 2016
    • Canada

    “Financial advisors serving the affluent must not only develop a wider range of skills but also understand their attitudinal differences such as those related to risk perception and charitable giving.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This report examines the ...

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  4. Customer Retention and Cross-sell in Banking - Canada - October 2016

    • Consumer Report
    • October 2016
    • Canada

    “There is a degree of under-utilization of rewards for multiple product ownership which presents an opportunity for banks to offer more targeted rewards based on customer preferences.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This report discusses the following key ...

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  5. Consumer Finances and Priorities - Canada - August 2016

    • Consumer Report
    • August 2016
    • Canada

    “Canadians are somewhat pessimistic about economic conditions and concerned about food inflation and employment but the housing market is not a national concern”.
    – Sanjay Sharma, Senior Financial Services Analyst

    This report discusses the following key topics:

    • Consumer ...
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  6. Consumers and Financial Advice - Canada - May 2016

    • Consumer Report
    • May 2016
    • Canada

    “The introduction of CRM2 and the rise of digital advice channels (including robo-advisory services) are two major forces that are likely to have a significant impact on the financial advisory industry in Canada in the coming years.”
    – Sanjay Sharma, Senior Financial Services ...

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  7. Mortgages/Residential Mortgage Lending - Canada - March 2016

    • Consumer Report
    • March 2016
    • Canada

    "A current banking relationship is the most important choice factor for consumers when choosing a mortgage lender, underlying the importance of a strong branch network and motivated front-line staff to cross-sell mortgage products."
    – Sanjay Sharma, Senior Financial Services ...

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  8. The Underbanked - Canada - February 2016

    • Consumer Report
    • February 2016
    • Canada

    “Disruptive start-ups have the potential to poach future generations of banking customers by offering them lower-cost alternatives to conventional services and becoming a trusted alternative. Conversely, this could also lead to alliances with mainstream financial institutions.”

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  9. Generational Banking - Canada - January 2016

    • Consumer Report
    • January 2016
    • Canada

    “Old is gold in Canada in terms of wealth and financial security as over-65s report having the highest amount of investments, lowest debt and feel most financially secure.”

    - Sanjay Sharma, Senior Financial Services Analyst

    This report looks at the following areas:

    • Over-65s have ...
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  10. Auto Financing - Canada - December 2015

    • Consumer Report
    • December 2015
    • Canada

    “Many auto finance consumers are looking for more clarity. Increased transparency, no ‘fine-print’ clauses and clear communication are ways to increase customer satisfaction and referral business.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This report discusses the ...

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No. of reports 1 of 15