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Concepts and Marketing Market Research Reports-Consumer Behaviour analysis -Market trends

Mintel’s concepts and marketing market research reports provide a comprehensive and extensive overview of the marketplace including information on the concepts and marketing market size and concepts and marketing market share.


Mintel’s concepts and marketing industry reports can help you gain further insight into the concepts and marketing market trends and gain valuable concepts and marketing consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute concepts and marketing industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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6 Item(s)
  1. Auto Financing - Canada - December 2015

    • Consumer Report
    • December 2015
    • Canada

    “Many auto finance consumers are looking for more clarity. Increased transparency, no ‘fine-print’ clauses and clear communication are ways to increase customer satisfaction and referral business.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This report discusses the ...

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  2. Customer Satisfaction in Financial Services - Canada - November 2015

    • Consumer Report
    • November 2015
    • Canada

    "Customer satisfaction is a key determinant of success in the retail financial services market. Overall satisfaction is related to satisfaction with attributes that are relevant to each product category. In this report we drill down into the attributes that drive customer ...

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  3. Credit Cards - Canada - September 2015

    • Consumer Report
    • September 2015
    • Canada

    “Although the credit card market in Canada is highly saturated, there are pockets of opportunity such as younger consumers and LGBTs for companies to tap into.”
    Sanjay Sharma, Senior Financial Services Analyst

    This report looks at the following areas:

    • Finding untapped segments ...
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  4. Consumer Attitudes Towards Debt - Canada - July 2015

    • Consumer Report
    • July 2015
    • Canada

    “The entrance of marketplace lenders in Canada offers another borrowing outlet for consumers who are carrying credit card debt or using expensive payday loan services.”

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  5. Brand Perceptions of Canadian Financial Service Institutions - Canada - May 2015

    • Consumer Report
    • May 2015
    • Canada

    “Although there is a common perception that all banks are the same, a more in-depth look beneath the surface reveals distinct brand characteristics with some major players succeeding in projecting a more innovative and friendly brand image.”

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  6. Loyalty in Financial Services - Canada - April 2015

    • Consumer Report
    • April 2015
    • Canada

    “The preference of high income earners for unique/non-purchasable rewards is an opportunity for marketers to think out-of-the-box and come up with creative rewards which may not be materially extravagant, but appeal to the status conscious.”>

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6 Item(s)