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Loans and Borrowing

Mortgage and Loans Market Research

Mintel’s Loans and Borrowing market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the finance and loans industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    UK Mortgage Advice Market Report 2026

    Market Intelligence ReportsMortgage and LoansUK
    23% of consumers would use an AI-powered tool for mortgage advice. Although it is not yet a priority source of advice, this level of engagement indicates AI is..."

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    UK Mortgages Market Report 2026

    Market Intelligence ReportsMortgage and LoansUK
    Mortgage lending continued its resurgence in 2025, with gross mortgage lending rising by 20.2% in 2025 to £290.8 billion. Elevated mortgage rates for both FTBs and those refinancing,..."

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    Canada Home Purchasing Consumer Report 2026

    Market Intelligence ReportsMortgage and LoansCanada
    Canada's housing market is at an inflection point. Homeownership remains a powerful marker of financial success, but access is narrowing. The national homeownership rate has declined since the..."

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    US Home Purchasing Consumer Report 2026

    Market Intelligence ReportsMortgage and LoansUS
    Elevated mortgage rates and constrained supply continue to reshape how buyers engage with the housing market, extending purchase timelines and reinforcing a more cautious, planning‑led approach. Rather than..."

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    UK Personal Loans Market Report 2026

    Market Intelligence ReportsMortgage and LoansUK
    Demand for personal loans is still closely tied to discretionary medium-to-large-ticket purchases, but a meaningful proportion of consumers also borrow to manage financial pressure. Indeed, making ends meet or..."

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    US Educational Lending Market Report 2025

    Market Intelligence ReportsMortgage and LoansUS
    Educational lending is entering a period of heightened risk as pandemic-era forbearance ends, forgiveness options shrink and interest resumes, setting up a "default cliff" that could..."

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    UK Mortgage Advice Market Report 2025

    Market Intelligence ReportsMortgage and LoansUK
    Mortgage brokers and other intermediaries arrange 84% of new mortgage sales and have enjoyed a dominant position in the market for over a decade. However, brokers face growing..."

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    Canada Home Purchasing and Mortgages Market Report 2025

    Market Intelligence ReportsMortgage and LoansCanada
    Home purchasing and mortgages in Canada are moulded by diverse generational and demographic trends. Younger generations like Gen Z (83%) and Millennials (73%) display strong optimism about homeownership,..."

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    UK Mortgages Market Report 2025

    Market Intelligence ReportsMortgage and LoansUK
    Mortgage ownership has remained fairly consistent, with just over a fifth of UK adults owning their property with a mortgage. Affordability challenges remain despite real wage growth and..."

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    US Home Purchasing and Mortgages Market Report 2025

    Market Intelligence ReportsMortgage and LoansUS
    Evolving consumer behaviors and preferences continue to drive the housing market. Younger buyers are at the forefront of these shifts, with more and more younger adults making purchase..."

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    UK Personal Loans Market Report 2025

    Market Intelligence ReportsMortgage and LoansUK
    While 7% of adults owe money on an unsecured personal loan, 13% of UK adults are considering taking one out in the next 12 months. Obtaining the most..."

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    UK Mortgages Market Report 2024

    Market Intelligence ReportsMortgage and LoansUK
    The cost of living crisis was driven by high inflation, leading the Bank of England to raise interest rates to their highest level since 2008 in response. This..."

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