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Financial Services

Financial Services Market Research

Mintel’s Financial Services market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Financial Services industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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US The Unbanked and Underbanked: 2026

Market Intelligence ReportsBanking and PaymentsUS
An analysis of the US unbanked and underbanked consumer banking category, examining alternative financial service use, liquidity and affordability pressures, digital preferences, credit access and credit-building tools, and..."

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US Property and Casualty Insurance Market Report 2026

Market Intelligence ReportsInsuranceUS
While affordability pressures continue to delay homeownership for many young adults, the resulting extension of the renters lifecycle creates a larger window for carriers to establish relationships through..."

£ 3,695 excl. Tax

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US College Students and Financial Wellness: 2026

Market Intelligence ReportsFinancial ServicesUS
College students are stepping into mainstream finance early, with 58% owning a credit card despite lower ownership of checking and debit accounts. Rather than following a traditional path..."

£ 3,695 excl. Tax

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US Millennials and Finance Consumer Reports 2026

Market Intelligence ReportsFinancial ServicesUS
Millennials are active participants in their financial lives, engaging in saving, investing and everyday financial management while navigating ongoing financial pressure. However, this participation is happening under pressure...."

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US Home Purchasing Consumer Report 2026

Market Intelligence ReportsMortgage and LoansUS
Elevated mortgage rates and constrained supply continue to reshape how buyers engage with the housing market, extending purchase timelines and reinforcing a more cautious, planning‑led approach. Rather than..."

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US Financial Wellness Consumer Report 2026

Market Intelligence ReportsFinancial ServicesUS
Financial wellness increasingly shapes consumers' ability to act on both essential and aspirational life goals, but its meaning and relevance vary sharply by financial situation. For lower-income households,..."

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US AI and Banking: 2026

Market Intelligence ReportsArtificial Intelligence (AI)US
Generative AI is reshaping the first stage of financial decision‑making. Nearly half of consumers have used AI tools, like ChatGPT, to help them choose a financial product, shifting..."

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US Consumer Attitudes toward Fintech: 2026

Market Intelligence ReportsFinTechUS
Fintech usage has crossed a threshold from novelty to normalized behavior: nearly 60% of Gen Z adults report using crypto and one‑tap payments via wearables are increasingly embedded..."

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US Health Insurance Market Report 2025

Market Intelligence ReportsInsuranceUS
The U.S. health insurance market in 2025 is shaped by demographic shifts and evolving consumer needs. The over 65s now make up 18.7% of the population, driving demand..."

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US Trust and Loyalty in Financial Services Consumer Report 2025

Market Intelligence ReportsFinancial ServicesUS
The foundation of long-term banking relationships lies in the trust customers place in their financial institutions. This trust can stem from a wide range of factors – with..."

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US Hispanic Consumers: Payment Preferences Report 2025

Market Intelligence ReportsBanking and PaymentsUS
Hispanic consumers represent one in five people in the US, and the population is forecast to grow at nearly four times the pace..."

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US Educational Lending Market Report 2025

Market Intelligence ReportsMortgage and LoansUS
Educational lending is entering a period of heightened risk as pandemic-era forbearance ends, forgiveness options shrink and interest resumes, setting up a "default cliff" that could..."

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