Financial Services

Financial Services Market Research

Mintel’s Financial Services market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Financial Services industry.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    US Financial Wellness Consumer Report 2026

    Financial wellness increasingly shapes consumers' ability to act on both essential and aspirational life goals, but its meaning and relevance vary sharply by financial situation. For lower-income households,..."

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    US AI and Banking: 2026

    Generative AI is reshaping the first stage of financial decision‑making. Nearly half of consumers have used AI tools, like ChatGPT, to help them choose a financial product, shifting..."

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    US Consumer Attitudes toward Fintech: 2026

    Fintech usage has crossed a threshold from novelty to normalized behavior: nearly 60% of Gen Z adults report using crypto and one‑tap payments via wearables are increasingly embedded..."

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    US Health Insurance Market Report 2025

    The U.S. health insurance market in 2025 is shaped by demographic shifts and evolving consumer needs. The over 65s now make up 18.7% of the population, driving demand..."

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    US Trust and Loyalty in Financial Services Consumer Report 2025

    The foundation of long-term banking relationships lies in the trust customers place in their financial institutions. This trust can stem from a wide range of factors – with..."

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    US Hispanic Consumers: Payment Preferences Report 2025

    Hispanic consumers represent one in five people in the US, and the population is forecast to grow at nearly four times the pace..."

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    US Educational Lending Market Report 2025

    Educational lending is entering a period of heightened risk as pandemic-era forbearance ends, forgiveness options shrink and interest resumes, setting up a "default cliff" that could..."

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    US Black Consumers – Payment Preferences: 2025

    Economic strain defines 2025 for Black households: median household income falls to $56K while unemployment climbs to 7.5%, pushing consumers toward low-risk, high-control payment tools such as debit..."

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    US Gen Alpha and Gen Z Finance Consumer Report 2025

    Gen Alpha is entering the financial landscape earlier than any generation before, already armed with spending money, digital fluency and growing financial curiosity – giving FIs a golden..."

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    US Buy Now, Pay Later Market Report 2025

    BNPL hits the credit sweet spot by offering flexibility without the baggage. As adoption continues to grow, however, its risks become more prominent: Nearly 60% of consumers say that..."

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    US Credit Cards Market Report 2025

    Macroeconomic headwinds, in the form of tariffs and the subsequent inflationary risks, are poised to quell card openings in the near-term as consumers reprioritize. Revolvers are showing elevated..."

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    US Gig Economy Consumer Report 2025

    As many households continue to feel the pinch of an elevated cost of living, in tandem with economic uncertainty, the gig economy keeps establishing itself as a safeguard..."

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