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Financial Services Market Research

Mintel’s financial services market research reports provide a comprehensive and extensive overview of the marketplace including information on the financial services market size and financial services market share.


Mintel’s financial services industry reports can help you gain further insight into the financial services market trends and gain valuable financial services consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute financial services industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Home Financing - Canada - June 2019

    “Mortgage payments are significantly impacting the lifestyle of around half of younger mortgage holders, as housing affordability becomes a national concern.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This report looks at the following areas:

    • Around half of homeowners have a current mortgage

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    £3,435.47 (Excl.Tax)
    Consumer Report
    June 2019
    Canada
  2. Consumer Perception of Canadian Financial Brands - Canada - May 2019

    “A vast majority of Canadians prefer a Canadian financial institution with local branches, evidence that globalization has not really made an impact on Canadian consumer banking.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This Report looks at the following areas:

    • Brand awareness of big banks ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    May 2019
    Canada
  3. Financial Bundling and Product Switching in Banking - Canada - March 2019

    “Boosting multiple product ownership is a double powered engine for financial institutions as it increases profitability through wallet share and also builds loyalty by discouraging attrition.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This Report looks at the following areas:

    • TD and RBC are ...

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    £2,195.00 (Excl.Tax)
    Consumer Report
    March 2019
    Canada
  4. Hispanics and the Banking Experience - US - March 2019

    "As payment cards and banking apps are becoming the main ways in which Hispanics interact with their banks, the nature of customer touchpoints are shifting away from bank branches. For banks to drive longer-term loyalty, it is important they find ways to generate a desire for in-person ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    March 2019
    US
  5. Innovations in Banking - US - March 2019

    "As with most technology, the actual advancements in the banking industry may be ahead of consumer interest. This does not mean, however, that innovations should be stifled, rather that more consumer education is necessary before widespread interest and adoption is seen. Current interest levels ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    March 2019
    US
  6. Black Consumers and the Banking Experience - US - March 2019

    "The majority of Black consumers have at least one bank account, but the share is slightly lower than the general market. Black consumers are satisfied with their bank, which is rooted in the anytime, anywhere customer service they receive plus tools to help them manage their money. Customer ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    March 2019
    US
  7. Unsecured Lending - Canada - October 2018

    “The increased use of alternative credit scoring models is likely to facilitate disruption in the lending space and bring more borrowers into the financial mainstream.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This report looks at the following areas:

    • A third of Canadians have outstanding ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2018
    Canada
  8. Financial Literacy - Canada - July 2018

    “A concerted effort from government, industry, the school systems and the general public is required to improve the financial literacy of Canadians as its importance has perhaps not sufficiently caught on in the public consciousness.”

    – Sanjay Sharma, Senior Financial Services Analyst

    This report ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2018
    Canada
  9. Credit Cards - US - July 2018

    "The credit card industry is a mature one and competition for new customers is fierce. Issuers have to find ways to make their card stand out from the others or risk moving down from the top of their customers’ wallets. Since growth will come primarily from young people, issuers have to find ways ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2018
    US
  10. The Branch Banking Experience - Canada - February 2018

    “A significant number of banking customers are friendly with branch staff, making it easier to cement stronger client relationships over the long term.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This Report looks at the following areas:

    • Most customers have visited a branch in the past year

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    £3,435.47 (Excl.Tax)
    Consumer Report
    February 2018
    Canada
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