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Financial Services Market Research

Mintel’s financial services market research reports provide a comprehensive and extensive overview of the marketplace including information on the financial services market size and financial services market share.


Mintel’s financial services industry reports can help you gain further insight into the financial services market trends and gain valuable financial services consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute financial services industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Hispanics and the Banking Experience - US - March 2019

    "As payment cards and banking apps are becoming the main ways in which Hispanics interact with their banks, the nature of customer touchpoints are shifting away from bank branches. For banks to drive longer-term loyalty, it is important they find ways to generate a desire for in-person ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    March 2019
    US
  2. Black Consumers and the Banking Experience - US - March 2019

    "The majority of Black consumers have at least one bank account, but the share is slightly lower than the general market. Black consumers are satisfied with their bank, which is rooted in the anytime, anywhere customer service they receive plus tools to help them manage their money. Customer ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    March 2019
    US
  3. Innovations in Banking - US - March 2019

    "As with most technology, the actual advancements in the banking industry may be ahead of consumer interest. This does not mean, however, that innovations should be stifled, rather that more consumer education is necessary before widespread interest and adoption is seen. Current interest levels ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    March 2019
    US
  4. Credit Cards - US - July 2018

    "The credit card industry is a mature one and competition for new customers is fierce. Issuers have to find ways to make their card stand out from the others or risk moving down from the top of their customers’ wallets. Since growth will come primarily from young people, issuers have to find ways ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2018
    US
  5. Consumer Payment Preferences - US - September 2017

    Digital payments continue to garner a great deal of attention within the financial services industry, as innovation and technological advancements continue to push them forward. Consumer payment behaviors, however, are fairly engrained within older consumers. Financial services providers have an ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2017
    US
  6. Millennials and Finance - US - April 2017

    "As Millennials continue down their financial journey, reaching this group will require going beyond generational marketing to target these consumers within their specific life stage. Millennials are between the ages of 22 and 39 (turning 40 in 2017) and, as such, represent a mixed group of ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    April 2017
    US
  7. Retail Banking and Credit Unions - US - February 2017

    There are few industries that reach as many consumers across the US like financial services do. Nearly 100% of American consumers currently own some sort of financial account at a retail bank or credit union and are affected by the proliferation of financial technology, products, and trends. The ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    February 2017
    US
  8. The Financial Lives of College Students - US - January 2017

    "College students are typically just beginning their financial journey into adulthood. Their key financial behaviors are not yet established, and they are still looking for a more traditional banking experience. It is important to realize that investing is still somewhat of a mystery to this age ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    January 2017
    US
  9. Mobile Banking - US - September 2016

    "Consumers increasingly use their mobile devices – especially their phones – to manage every aspect of their lives. However, this reliance has not transferred completely to banking. This Report will examine some of the reasons why this is so and the steps financial institutions can take to ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2016
    US
  10. Consumers and Credit Cards - US - July 2016

    Consumers can be influenced by strategic marketing messages during the credit card application process as they compare how various rewards and incentive programs meet their individual needs. Demographics play a role in which card types are most likely to meet their criteria and how marketers might ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2016
    US
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