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Financial Services Market Research

Mintel’s financial services market research reports provide a comprehensive and extensive overview of the marketplace including information on the financial services market size and financial services market share.


Mintel’s financial services industry reports can help you gain further insight into the financial services market trends and gain valuable financial services consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute financial services industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Home Financing - Canada - June 2019

    “Mortgage payments are significantly impacting the lifestyle of around half of younger mortgage holders, as housing affordability becomes a national concern.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This report looks at the following areas:

    • Around half of homeowners have a current mortgage

    Read More
    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2019
    Canada
  2. Consumer Perception of Canadian Financial Brands - Canada - May 2019

    “A vast majority of Canadians prefer a Canadian financial institution with local branches, evidence that globalization has not really made an impact on Canadian consumer banking.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This Report looks at the following areas:

    • Brand awareness of big banks ...

    Read More
    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2019
    Canada
  3. Financial Bundling and Product Switching in Banking - Canada - March 2019

    “Boosting multiple product ownership is a double powered engine for financial institutions as it increases profitability through wallet share and also builds loyalty by discouraging attrition.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This Report looks at the following areas:

    • TD and RBC are ...

    Read More
    US $2,808.06 (Excl.Tax)
    Consumer Report
    March 2019
    Canada
  4. Unsecured Lending - Canada - October 2018

    “The increased use of alternative credit scoring models is likely to facilitate disruption in the lending space and bring more borrowers into the financial mainstream.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This report looks at the following areas:

    • A third of Canadians have outstanding ...

    Read More
    US $4,395.00 (Excl.Tax)
    Consumer Report
    October 2018
    Canada
  5. Financial Literacy - Canada - July 2018

    “A concerted effort from government, industry, the school systems and the general public is required to improve the financial literacy of Canadians as its importance has perhaps not sufficiently caught on in the public consciousness.”

    – Sanjay Sharma, Senior Financial Services Analyst

    This report ...

    Read More
    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2018
    Canada
  6. The Branch Banking Experience - Canada - February 2018

    “A significant number of banking customers are friendly with branch staff, making it easier to cement stronger client relationships over the long term.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This Report looks at the following areas:

    • Most customers have visited a branch in the past year

    Read More
    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2018
    Canada
  7. Consumer Payments and Credit Cards - Canada - November 2017

    “Awareness of debit card rewards is not high but there are segments that prefer debit so banks can use an attractive rewards program as a first time relationship builder.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This Report looks at the following areas:

    • Credit and cash are the most popular ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    November 2017
    Canada
  8. Consumer Attitudes towards FinTech - Canada - June 2017

    “Awareness of some of the newer digital products is still fairly low so companies offering these products need to explain to Canadians how these products can simplify their financial lives.”

    This report will cover the following areas:

    •     Women are not as prolific in digital finance tool usage
    •     ...

    Read More
    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2017
    Canada
  9. The Home Buying Process - Canada - May 2017

    “The majority of Canadians expect proactive government policy intervention to cool overheated real estate markets, with the Greater Toronto Area being the most likely significant source of economic spillover effects if there is a noteworthy market correction.”
    – Sanjay Sharma, Senior Financial ...

    Read More
    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2017
    Canada
  10. Credit Unions and Retail Banking - Canada - February 2017

    “Family relationships are an influential factor behind choice of first bank so incentivizing parents to open accounts for their children is a sound strategy.”

    –    Sanjay Sharma, Senior Financial Services Analyst

    This report will cover the following areas:

    • TD and RBC are the top two primary bank ...

    Read More
    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2017
    Canada
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