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Financial Services Market Research

Mintel’s financial services market research reports provide a comprehensive and extensive overview of the marketplace including information on the financial services market size and financial services market share.


Mintel’s financial services industry reports can help you gain further insight into the financial services market trends and gain valuable financial services consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute financial services industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Banking Channel Usage and Preferences - Canada - July 2016

    “The merging of digital and human channels in the form of chatbots and robo-advisors is the next key development in the world of banking channels.”

    Sanjay Sharma, Senior Financial Services Analyst

    This report looks at the following areas:

    • Age is a key determinant of payment methods used
    • Around one in ...

    Read More
    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2016
    Canada
  2. Consumers and Financial Advice - Canada - May 2016

    “The introduction of CRM2 and the rise of digital advice channels (including robo-advisory services) are two major forces that are likely to have a significant impact on the financial advisory industry in Canada in the coming years.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This report ...

    Read More
    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2016
    Canada
  3. Marketing Financial Services to Women - Canada - April 2016

    “Positive messaging centred on life events is more likely to resonate with women and encourage them to be proactive about investing and retirement planning.”

    – Sanjay Sharma, Senior Financial Services Analyst

    This report looks at the following areas:

    • Women are less confident due to a self-perceived ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2016
    Canada
  4. Mortgages/Residential Mortgage Lending - Canada - March 2016

    "A current banking relationship is the most important choice factor for consumers when choosing a mortgage lender, underlying the importance of a strong branch network and motivated front-line staff to cross-sell mortgage products."
    – Sanjay Sharma, Senior Financial Services Analyst

    This report ...

    Read More
    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2016
    Canada
  5. The Underbanked - Canada - February 2016

    “Disruptive start-ups have the potential to poach future generations of banking customers by offering them lower-cost alternatives to conventional services and becoming a trusted alternative. Conversely, this could also lead to alliances with mainstream financial institutions.”

    – Sanjay Sharma, ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2016
    Canada
  6. Generational Banking - Canada - January 2016

    “Old is gold in Canada in terms of wealth and financial security as over-65s report having the highest amount of investments, lowest debt and feel most financially secure.”

    - Sanjay Sharma, Senior Financial Services Analyst

    This report looks at the following areas:

    • Over-65s have the highest ownership ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    January 2016
    Canada
  7. Auto Financing - Canada - December 2015

    “Many auto finance consumers are looking for more clarity. Increased transparency, no ‘fine-print’ clauses and clear communication are ways to increase customer satisfaction and referral business.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This report discusses the following key topics:

    Read More
    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2015
    Canada
  8. Customer Satisfaction in Financial Services - Canada - November 2015

    "Customer satisfaction is a key determinant of success in the retail financial services market. Overall satisfaction is related to satisfaction with attributes that are relevant to each product category. In this report we drill down into the attributes that drive customer satisfaction in the main ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    November 2015
    Canada
  9. Social Media and Financial Services - Canada - October 2015

    "Social media is a regularly used platform with 65% of the population visiting these pages daily. Despite active engagement across most categories via this medium, privacy concerns continue to hinder interactions with the financial industry."

    Carol Wong-Li, Senior Research Analyst – Lifestyles & ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    October 2015
    Canada
  10. Credit Cards - Canada - September 2015

    “Although the credit card market in Canada is highly saturated, there are pockets of opportunity such as younger consumers and LGBTs for companies to tap into.”
    Sanjay Sharma, Senior Financial Services Analyst

    This report looks at the following areas:

    • Finding untapped segments in a largely ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2015
    Canada
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